Tinder Tries New AI Tool to Suggest Better Matches

TL;DR: Tinder is testing a new AI feature called Chemistry that will try to get to know users better by asking questions and, with permission, checking photos in their phone’s Camera Roll, according to Match Group, the company that owns Tinder.

Tinder is testing a new AI feature called Chemistry that will try to get to know users better by asking questions and, with permission, checking photos in their phone’s Camera Roll, according to …
The feature is already being tested in New Zealand and Australia, and the company plans to make it a major part of Tinder’s 2026 update.
The purpose of the feature is to help Tinder recommend better matches.
Tinder has also introduced other updates like dating “modes,” double date features, and redesigned profiles.
But despite the new features, Tinder is facing a tougher market as some young people are choosing to date in real life rather than through apps.

Tinder is testing a new AI feature called Chemistry that will try to get to know users better by asking questions and, with permission, checking photos in their phone’s Camera Roll, according to Match Group, the company that owns Tinder. The feature is already being tested in New Zealand and Australia, and the company plans to make it a major part of Tinder’s 2026 update.

The purpose of the feature is to help Tinder recommend better matches. By learning about a user’s interests, hobbies, and personality based on their answers and photos, the app may suggest matches with people who enjoy similar activities. For example, someone with many photos hiking outdoors may be matched with users who also enjoy nature trips.

However, the company shared that testing this new feature is affecting its revenue. Match Group said it expects a USD 14 million drop in Tinder’s direct earnings this quarter because of the experiments and other market challenges. Tinder has also seen a decline in paying users in recent months.

The company is also using AI in other parts of the app, such as suggesting better photos and warning users before they send rude or offensive messages. Tinder has also introduced other updates like dating “modes,” double date features, and redesigned profiles.

But despite the new features, Tinder is facing a tougher market as some young people are choosing to date in real life rather than through apps.

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