TUMI introduces NEXTGEN Alpha lineup

The NEXTGEN Alpha Collection event showcases TUMI’s latest generation of its renowned Alpha line.

The Alpha series has established its reputation through its durable and high-performing products but this new launch emphasizes its ability to adapt to different situations while maintaining visual attractiveness and contemporary design features that will appeal to Gen Z and millennials.

F1 World Champion, Lando Norris, leads the campaign as he represents the collection which combines fast performance with exacting details and fashionable elements. The Alpha line continues to use TUMI’s signature FXT Ballistic Nylon, which has undergone testing for seam strength, tear resistance, and zipper durability and water repellency.

The collection now features new products which include the Convertible Clutch Crossbody, a Medium 15” Expandable Backpack, an upgraded Briefcases, sleek body bags, and modernized luggage which includes USB-C compatibility and TSA locks. Alpha exists in three color options which include Black and Navy and limited Ultra Blue while providing users with the perfect stylish accessory for their professional and travel needs.