As per MSN, Viber Pay might arrive in the Philippines during the second half of 2025. This is a highly anticipated digital wallet service with over a million Filipinos already in the waitlist. Notably, it was initially supposed to launch in September.
To clarify, this is an integrated payment solution that comes with Viber, the popular messaging app. Viber CEO Ofir Eyal highlighted that their strategy is to streamline payment processes by embedding the e-wallet within the app.
The integration aims to eliminate friction with having to switch between payment platforms and messaging apps. In other words, Viber Pay is set to simplify transactions and improve overall user experience.
Currently, Rakuten Viber is acquiring licenses in the Philippines for their upcoming digital wallet. The company is also already planning to expand its capabilities through bank partnerships and credit card integrations. Plus, they’re working on a user rewards system.
There will also be new ad formats, which include full screen, video, and generative response ads. There’s also list messages and carousel-type catalog messages to improve user-business engagement.
What do you guys think of the upcoming Viber Pay e-wallet? Share your thoughts with us in the comments below.
I have been waiting for Viber Pay open launch when it will time to happening soon.