ZTE releases official statement regarding sale mishap

ZTE releases official statement regarding sale mishap

With the chaos that ensued over at ZTE‘s sale yesterday about the Php10,000 discount on its Grand X2 L phablet, the company has released an official statement that addresses the people who exerted effort going to their kiosks and concept stores only to go home disappointed.


Photo from Chris Gonzales

Their statement reads:

 Thank you so much for the overwhelming support for the ZTE Mobile Sales Promo.


We appreciate the efforts made by the thousands who went to our kiosks and concept store yesterday. We did not expect such an overflow of interested buyers, hence the shortage. We are very sorry for the inconvenience. Truly, we made a mistake in underestimating the response and we appeal for your understanding and compassion. As a responsible organization, we are finding ways to address the concerns of those who painstakingly queued to enjoy the offer yet went home disappointed.

As we are humbled by the reception the public has given our campaign, together with MSI-ECS, our distributor, we are committing ourselves to coming up with better initiatives, more aggressive promotions and up to date mobile devices that will benefit more Filipinos in the coming days.

Again, our sincerest apologies for the inconvenience and disappointment we have caused.

{ZTE Philippines, MSI-ECS}

Kevin Bruce Francisco is the Senior Editor and Video Producer for YugaTech. He's a Digital Filmmaking graduate who's always either daydreaming of traveling or actually going places on his bike. Follow him on Twitter for more tech updates @kevincofrancis.

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39 Responses

  1. PRICE JUSTICE says:

    PI ganun lang?
    “I AM SORRY” parang narinig ko na yun a.

  2. Ryan says:

    I was in north sm yesterday. but didnt bother to go their store coz i know this will happen. tsk tsk

  3. ” We did not expect such an overflow of interested buyers, hence the shortage.” – a Big BS!

    • Deeds says:

      CBS – Creative Bullshit, i could not agree more! i hope come next few years, we will not be a victim of this again. Better yet create blogs that remind us of this, so expectations will be met realistically. The only thing i heard they gave out stubs (reservation) as early as the mall opened and the stubs were out in less than 1 hour. Be wise na lang, invest muna then spend when there is an extra dime for a meager phone. I was there at the SM North, and i realized, it was stupid to even go there, will save up and get what i want next time. I do not intend to offend anybody here. sorry if i did, i will still plant potato, kalamansi, rice and other grains, cause they sell and provide profits while slaving to work for hmo purposes. Just sharing what-not.

  4. Emmy says:

    what a company? you would advertise a deal that is too good to be true and then when this happens, all you have to say is sorry???? glad i’ve read the feedback about the phone and didn’t bother to go.

  5. Easy E says:

    Bad karma is on its way to ZTE.

  6. lolwut says:

    Hindi nyo ba nagets? Marketing stunt lang lahat ng ito, noh. Sa dami ng smartphone company dito sa Pilipinas, what better way to get noticed kundi gumawa ng gimmick. I pity those people who were too naive to fall for this old trick.

  7. rocketlog says:

    Pag nagsisale sa department store ng 70% off, at gusto ko bumili, madalas wala yung gusto kong size, out of stock na. Hindi ko naman sila minumura. Hindi ko rin sinasabi na sinungaling sila, o na kakarmahin sila. It’s a given na until supplies last ang ganitong fire sale, naguubos nalang malamang ang ZTE ng stock nila ng lumang model na yan (luma by smartphone standards).

    Don’t get me wrong, I agree na mali ang approach nila sa pagmungkahe nung sale, kasi medyo overhyped at hindi sinabi na limited to such a low number ang units.

    Pero OA din ang expectations ng mga tao, ineexpect nila na sa dami nilang nakapila dun, makakakuha silang lahat ng phone pag nagalit sila?

    Nagpunta ako dun sa LG Optimus sale a few years back, by the way. And I don’t hate LG for it. Everyone makes mistakes. Pero syempre, it’s your right kung gusto nyong gawing personal crusade ang pag-boycott ng ZTE products dahil sa nangyaring ito.

    • anon says:

      in short, bahala kayo sa buhay niyo.
      finding way daw, another round? BS

    • draven says:

      Good point.

    • brdiy says:

      Kasi naman ang unang press release nila kasi is that “we have sufficient stocks…”.

    • dude says:

      hmmm… I may agree on this but don’t you know na yung mismong sales clerk nila yung pumila para dun sa mga units? Yes, maybe they ran out of stocks but is it fair na pagkabukas na pagkabukas pa lang ng mall eh ubos na yung units..all because nabili na ng mismong sales clerks nila?

    • Daniel says:

      Hahaha god! You remind me the LG optimus one sale few years back! I was there and SM north is already full bago pa magbukas, then takbuhan at dapa ang iba patakbo sa LG! Ako na istuck sa escalator bumabagsak ako step by step dahil ung itaas ng escalator ay puno ng tao hahahahaha…. putng inang sale un di ako nakabili hahaha.!

      Lesson learned… dapat mas maaga ka lalo!!! Hahahahaha.

  8. RaM says:

    Mga nagpauto tapos yung mga pictures nyo ia-advertize sa ibang bansa at sasabihin dinudumog ang flagship phone nila. LOLZ

  9. ron says:

    people were mad because there were no stocks even prior to 2pm. here southmall mga tiga southmall tenants na pumasok ng maaga ang binigyan nila ng stubs para mareserve yun unit. zte can’t you get it? people won’t buy your products dahil may mas magandang brands.

  10. Boom says:

    Dear ZTE,
    Sorry your face! Yung mga tao na pumila ng matagal, pumila sila kasi mura yung unit para sa ganyan specs. Wag kayo mag-assume na gusto talaga nila yung unit na yan kaya sila nagkandarapa pumila dahil they’ll go for other brands kung regular price ang offer niyo! I’m wondering tuloy if may bibili nyang unit na yan for 11k. Haha

  11. tarush says:

    Big companies don’t want their sale to be announced by Yugatech if they don’y have enough stocks

  12. ano may new sale ba? mag rearedy na ako!

  13. archie says:

    Lahat ng mga nagreklamo na umabsent sila sa trabaho at school para lang pumila ay mga utu uto at tanga. Kung nagiipon na lang sana kayo para sa mas pricey pero reliable na gadget hindi kayo magogoyo. Nabawasan na ang kita nyo napagastos pa kayo at nabulok kakaantay. Di na kayo natuto sa ginawa ng LG.

    • Eww says:

      tama! mga hampaslupa kasing hapet sa pipitsuging cp hahahah!! yan ang napala ng mga tatanga-tanga tapos asal squatter nung mga hindi nakabili hahahah!!

  14. ZTEintsikarrogance says:

    cheap marketing strategy in the form of arrogance

  15. Epstein says:

    Ang dami talagang tanga…

  16. alligator kap says:

    I symphatize with those who went through all that and came up with nothing. But the thing is this has happened before. Hopefully next time all manufacturing companies would be responsible in advertising sales and promos. And the actual event should be at the least go smoothy. This should serve as a wake up call to all of us to be very and I mean very critical if we really want something. Certainly zte got its undeserved publicity throwing a sucker punch. Just kinda shows what a company it is, a government we have and a people we are.

  17. Yuj says:

    I agree about sa point na partly to blame din yung mga nagpauto. Ever wondered why walang ganyang sale ang Samsung or Sony or Apple?
    Honestly pinagisipan ko ding pumunta sa SM Fairview for that kasi malapit lang ako dun. I honestly did not expect na magiging magulo. Kaso I checked the reviews of that phone and I immediately realized na hindi worth it kaya di na ko nagpunta.

  18. alligator kap says:

    Yun na nga eh. Bang for the buck doesnt always have a positive result. There will always be compromises. Better go for quality and a reasonable price point rather than going all out for super cheap sales. Ang na compromise tuloy yung time at pagod ng mga nagpunta at umuwing sawi.

  19. kingzyke says:

    Dapat kasi yung DTI nagbabantay sa mga stunts na eto. smart learned thier lesson they specified the number of stocks available sa isang sale nila, was it followed I dont know pero at least may idea yung mga tao. dami na masyadong ganito nangyayari. consumer protection naman dyan.

  20. jeets says:

    wow, when nokia thru electroworld and abenson had 70% sale on 1520, nobody cares. Then this happened, everyone loses their minds xD

  21. Prof says:

    ZTE didn’t resolve the issue at all and had no plan to make good its statement based on its press release!

    They cared less and preferred losing would-be customers who were not able to buy during the promo.

  22. manangjuana says:

    Who wrote the press release? Looks like a rookie in the marketing team wrote this.

    They underestimated the turn out? I say, fire the whole marketing team.

  23. Mga tanga says:

    Mga tanga kayo

  24. Rainbow Rat says:

    May Sale na naman today ang ZTE. I am sure that history will repeat itself at meron diyan na hindi na nadadala na babalik pa din para pumila at masawi..

    parang pagibig lang.. minsan puro paasa. hehehe

    • archie says:

      Pumunta na lang sila sa last day ng Xiaomi ngayon sa Megamall. Kahit 5k+ yung unit garantisado naman ang quality. Or kung magtitiyaga sila, ipon sila konti para sa Asus or Alcatel models.

  25. fce says:

    Again, sorry for the inconvenience we have caused blah, blah,blah. The person who wrote the ad was on crack and have forgotten about the ‘limited quantity intended for sale’.
    If you truly believed that we will sell all of our stock for that model for P10K discount, then you are all on crack !! (Nobody gives away something for nothing or less. Remember that)
    We made a mistake, you’ll got screwed.
    But the past is the past. We can not change the past, and can only apologize……

    Yours truly,

  26. Anonymous says:

    Naniwala naman kasi kayo sa post ni yuga eh paid post din naman yung article nila about the sale. Walang fine print na nakalagay na limited stocks sila.

    • Daves says:

      “Naniwala naman kasi kayo sa post ni yuga eh paid post din naman yung article nila about the sale.”

      Buti pinayagan kang mag-comment ganun, no?

  27. androikfreak says:

    hindi nagsasale day alam ko na mangyayari jan..kasi yung lg sale na 12k phones nagsale ng 6k grabe din ang pila noon mga 3 years ago.eh eto pa na 10k discount..dapat nagsabi na lang sila na first 50 or 100 costumers only.Para yung nakapila na tao sila lang yung bibigyan at yun hindi na naka abot sa pila ay dapat umuwi na.

  28. Joey Concepcion says:


  29. Kelan ulit ang sale ng zte? mag ready na ako?

  30. princess says:

    hindi ba, sa ZTE scam din ginamit ‘yung “i am sorry” statement ni bansot? some things never change, i guess?

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