Jony Ive co-designs rare Leica M for Project RED

In an effort to continue his global crusade to fight HIV-AIDS, Product Red founder and U2 lead singer Bono taps Apple’s SVP of Design Jony Ive and world-renown industrial designer Marc Newson to design a one-of-a-kind Leica M (RED) camera which will be auctioned on the 23rd of this month.

This is what they came up with:

Not to take anything away from the two brilliant minds that designed this Leica M, but I think that it looks like a toy camera rather than a serious photographic tool. But knowing that all the proceeds that it’ll generate will go to a noble cause, I can care less about its looks. And besides, it’s not like I’m gonna bid for it anyways.

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