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Jony Ive co-designs rare Leica M for Project RED

In an effort to continue his global crusade to fight HIV-AIDS, Product Red founder and U2 lead singer Bono taps Apple’s SVP of Design Jony Ive and world-renown industrial designer Marc Newson to design a one-of-a-kind Leica M (RED) camera which will be auctioned on the 23rd of this month.

This is what they came up with:

Leica M Red

Leica M

Not to take anything away from the two brilliant minds that designed this Leica M, but I think that it looks like a toy camera rather than a serious photographic tool. But knowing that all the proceeds that it’ll generate will go to a noble cause, I can care less about its looks. And besides, it’s not like I’m gonna bid for it anyways.


This article was written by Ronnie Bulaong, a special features contributor and correspondent for YugaTech. Follow him on Twitter @turonbulaong.

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3 Responses

  1. Rabitto29 says:

    the design is too apple-ish :| we can call it the iCamera or iRangefinder or iFinder for short :|

  2. Jes says:

    Oks na din ang design.

  1. March 7, 2014

    […] seen some limited edition cameras from Leica before, but this one will make a lot of people have a second look …read […]

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