#Apple Watch market share

The Chinese tech giant shipped 8.7 million units during this period, marking a 44% year-over-year increase and capturing a 19% market share. Apple, previously the market leader, shipped 7.6 million units in Q1 2025, securing a 16% market share. Analysts suggest that Apple's conservative update cycle, particularly the lack of new models in its Watch SE and Ultra lines, may have contributed to its slower growth. Apple has launched its 2026 Pride Collection in the Philippines, headlined by the new Apple Watch Pride Edition Sport Loop, alongside matching watch faces and wallpapers. The band is compatible with Apple Watch models that support the listed sizes. Alongside the band, Apple is introducing the Pride Luminance watch face, which comes in two styles: a radial pattern aligned with hour markers and a vertical design inspired by the band’s stripe layout. Pricing and availability Apple Watch Pride Edition Sport Loop is available for PHP 2,990. Moreover, the company also revealed that both iPhone 12 and iPhone 12 mini in Purple ship with the latest iOS 14.5, which features the ability to unlock iPhone with Apple Watch while wearing a face mask, an enhanced Apple Podcasts app with a redesigned show and episode pages, and a Search tab, as well as new emoji. Read more in our articles including "Xiaomi Surpasses Apple to Lead Global Wearables Market" and "Apple Watch Pride Edition Sport Loop now available in PH".