GCash has announced new advertising guidelines for its GLife platform. This move is part of GCash’s efforts to ensure compliance with local laws and regulations. Inquirer reported that a letter was delivered to GCash partner merchants on July 11, 2025. However, GCash has yet to provide details on which merchants or promotions will be hit the most by the changes. It also aligns with the stance of Fintech Alliance Philippines, a group that includes GCash, which has expressed support for measures to address risks related to gambling. GCash announced today their partnership with Facebook to bring the famous virtual wallet into Messenger. GCash started back in 2004 as Globe's mobile money wallet and has since grown to be one of the most used money transfer and payment portal in the Philippines. Cross-platform sending (PayMaya to GCash and vice versa) would be available soon but for now, only GCash members can send and receive money from each other. Read more in our articles including "GCash limiting online gambling content with stricter ad rules" and "GCash now available in Messenger".
GCash has announced new advertising guidelines for its GLife platform. This move is part of GCash’s efforts to ensure compliance with local laws and regulations.
Inquirer reported that a letter was delivered to GCash partner merchants on July 11, 2025. However, GCash has yet to provide details on which merchants or promotions will be hit the most by the changes. It also aligns with the stance of Fintech Alliance Philippines, a group that includes GCash, which has expressed support for measures to address risks related to gambling.
Our coverage of GCash ad rules includes: "GCash limiting online gambling content with stricter ad rules"; "GCash now available in Messenger"; "GCash introduces its new MasterCard with EMV". Each article provides unique insights and information.