#google ad tracking

Google has announced Privacy Sandbox, one of the company's initiatives that aim to create technologies that both protect people's privacy online by reducing cross-site and cross-app tracking. In the meantime, Google plans to support existing ads platform features for at least two years. Basically, what Google wants to achieve is to strengthen users' privacy by limiting app tracking, similar to what Apple is doing (a move that companies like Facebook are criticizing), while at the same time providing app developers the tools need to support and grow their business. Google is testing a new Google Wallet feature that automatically tracks delivery packages using Gmail receipts in the United States. By scanning the shipping confirmations and those tracking numbers inside Gmail, the app sort of shows upcoming deliveries next to users' payment methods, for easier, quick access or whatever. When you tap on a package, you get more detailed tracking data, and once something is delivered, it can be dismissed manually or cleaned up on its own after some time. Users also have to turn on Google Workspace smart features. The update basically broadens Google Wallet past just payments by including built in parcel tracking. Read more in our articles including "Google to limit tracking across apps with Privacy Sandbox" and "Google Wallet adds Package Tracking via Gmail Receipts".