#google app tracking

Google has announced Privacy Sandbox, one of the company's initiatives that aim to create technologies that both protect people's privacy online by reducing cross-site and cross-app tracking. Basically, what Google wants to achieve is to strengthen users' privacy by limiting app tracking, similar to what Apple is doing (a move that companies like Facebook are criticizing), while at the same time providing app developers the tools need to support and grow their business. By scanning the shipping confirmations and those tracking numbers inside Gmail, the app sort of shows upcoming deliveries next to users' payment methods, for easier, quick access or whatever. The update basically broadens Google Wallet past just payments by including built in parcel tracking. At WWDC 2026, the company confirmed it partnered with Google, using the technologies behind Gemini, to create the next generation of Apple Foundation Models. Rather than relying strictly on its own hardware, Apple is looking to rely on Google's Gemini AI model running on NVIDIA’s latest Blackwell B200 data center graphics chips. Originally, rumors suggested Apple might use Google's own custom Tensor Processing Units (TPUs) for these cloud tasks, but the decision has officially flipped to NVIDIA's high-speed Blackwell architecture to ensure maximum performance and lower processing latency. Read more in our articles including "Google to limit tracking across apps with Privacy Sandbox" and "Google Wallet adds Package Tracking via Gmail Receipts".