The subscription service is once again going through another name change, but maybe for the better this time. Max, however, will not change what they’ll offer for content. The Contact Center Association of the Philippines (CCAP) has officially changed its name to the Customer Xperience Association of the Philippines (CXAP), marking a shift as the industry continues to adopt artificial intelligence and newer customer service technologies. Read more in our articles including "Max reverts to HBO Max again" and "Philippine call center group changes name as AI use grows".
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Jun 20, 2026The subscription service is once again going through another name change, but maybe for the better this time. Max, however, will not change what they’ll offer for content.
The Contact Center Association of the Philippines (CCAP) has officially changed its name to the Customer Xperience Association of the Philippines (CXAP), marking a shift as the industry continues to adopt artificial intelligence and newer customer service technologies.
Our coverage of Max name change includes: "Max reverts to HBO Max again"; "Philippine call center group changes name as AI use grows"; "SmartBro WiMax Prices, Service Plans revealed". Each article provides unique insights and information.