Max is reverting to HBO Max again later this summer. The subscription service is once again going through another name change, but maybe for the better this time.
Known before as HBO Now and HBO Go, Max rid itself of the HBO branding not more than a year ago. This was a way of giving their growing library of streaming content outside of HBO an identity of its own.
However, it actually lost the recognition that made it so stand out for viewers worldwide. This resulted in Warner Bros. Discovery going back on the initial choice.
Instead of focusing on the wide selection available on the platform, the revert leans more towards quality expected from a name brand like HBO. It’s also a push back to gain more subscribers globally, since the platform is now made available in more countries than before.
Max, however, will not change what they’ll offer for content. Sadly, it’s just a name change. Users can expect the likes of The Last of Us, The Penguin, and The White Lotus to be mainstays on the platform.
What do you guys think of the revert from Max to HBO Max? Share your thoughts about Warner Bros. Discovery’s business decision in the comment section below.
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