#multi-year partnership

The NBA and vivo are teaming up once again as vivo returns as the Official Smartphone of the NBA in the Philippines, bringing an exciting multi-year marketing partnership to basketball fans in the country. The partnership between the NBA and vivo in the Philippines builds on a successful marketing collaboration that included vivo's support of the Jr. As part of the exciting partnership, vivo will be the Presenting Partner in the Philippines of NBA All-Star Voting, giving fans the chance to vote for the NBA All-Star Game starters via the NBA App and NBA.com. “We’re thrilled to welcome vivo back to our growing roster of marketing partners in the Philippines and align with a brand that shares our commitment to innovation,” said NBA Philippines Senior Director of Global Marketing Partnerships Mae Dichupa. Christine Tueres, managing director of RRHI, said: "Our partnership with BPI allows us to go beyond retail by offering convenient, accessible financial services within our stores, making essential transactions like deposits and withdrawals part of our customers’ regular shopping routines," she said. The move strengthens Shopee’s partnership with Beats and aims to meet growing demand for high-quality, on-the-go audio among Filipino consumers. Read more in our articles including "NBA, vivo ink multi-year partnership in the Philippines" and "Rumor: Multiply to split up from ABS-CBN?".