That's why it's a huge surprise how a giant could just suddenly give up all its brand equity to become the lesser-known OLX Philippines. In December of 2013, another announcement was made -- Sulit is merging with OLX. OLX has been around for as long as Sulit but they were never really active in the Philippines and thus, wasn't even a familiar name to a lot of Sulitizens (a name referred to folks who are members of Sulit). OLX will have to be the new face of Sulit (see story here). If they merge with OLX and make the pivot, they get fresh infusion and continue to run the company. OLX is a huge network globally and while Sulit will no longer be the banner brand, the people behind it and the community remains the same. Read more in our articles including "How the mighty Sulit became OLX PH" and "PLDT down 35% in net income, lost 5M subs to Globe in 2015".
That's why it's a huge surprise how a giant could just suddenly give up all its brand equity to become the lesser-known OLX Philippines. In December of 2013, another announcement was made -- Sulit is merging with OLX.
OLX has been around for as long as Sulit but they were never really active in the Philippines and thus, wasn't even a familiar name to a lot of Sulitizens (a name referred to folks who are members of Sulit). OLX will have to be the new face of Sulit (see story here). If they merge with OLX and make the pivot, they get fresh infusion and continue to run the company.
Our coverage of olx ph includes: "How the mighty Sulit became OLX PH"; "PLDT down 35% in net income, lost 5M subs to Globe in 2015"; "Globe GCash to start charging Php50/month maintenance fee". Each article provides unique insights and information.