Philippines General Manager Jojo Anonuevo formally announced Yahoo's Sponsored Search marketing product (codename: Panama). In May 2006, Yahoo announced it's project codenamed Panama which aimed to compete with Google AdWords. Theoretically, you can buy 5 times more traffic on Panama than on AdWords -- an advantage that could convince many advertisers to switch. first introduced Project Panama to the Philippines back in 2008, I was actually optimistic with the developments including a possible introduction of the Yahoo! Read more in our articles including "Yahoo brings Panama to the Philippines" and "Top Searches for Gadgets & Handsets by Google PH".
Philippines General Manager Jojo Anonuevo formally announced Yahoo's Sponsored Search marketing product (codename: Panama). In May 2006, Yahoo announced it's project codenamed Panama which aimed to compete with Google AdWords.
Theoretically, you can buy 5 times more traffic on Panama than on AdWords -- an advantage that could convince many advertisers to switch. first introduced Project Panama to the Philippines back in 2008, I was actually optimistic with the developments including a possible introduction of the Yahoo!
Our coverage of panama includes: "Yahoo brings Panama to the Philippines"; "Top Searches for Gadgets & Handsets by Google PH"; "Bing in HTML 5 brings sexy back to search". Each article provides unique insights and information.