Samsung has had the Galaxy line of smartphones for years now. The name encompasses every market segment from budget, entry level phones to mid-range and high-end, premium models. That is why Samsung might be considering a new branding scheme for its Android smartphones in addition to the Galaxy brand. In theory, by bringing in a new premium brand, it could give Samsung a much-needed boost to make its premium smartphones more enticing for consumers. Samsung has this thing with slider phones so all the 3 new ones are just that. Read more in our articles including "Samsung is considering a new brand name for its premium smartphones –report" and "Samsung 2232GW LCD Monitor".
Samsung has had the Galaxy line of smartphones for years now. The name encompasses every…
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Jun 24, 2026Samsung has had the Galaxy line of smartphones for years now. The name encompasses every market segment from budget, entry level phones to mid-range and high-end, premium models.
That is why Samsung might be considering a new branding scheme for its Android smartphones in addition to the Galaxy brand. In theory, by bringing in a new premium brand, it could give Samsung a much-needed boost to make its premium smartphones more enticing for consumers. Samsung has this thing with slider phones so all the 3 new ones are just that.
Our coverage of Samsung high-end phones includes: "Samsung is considering a new brand name for its premium smartphones –report"; "Samsung 2232GW LCD Monitor"; "Samsung's Turn: SGH G810, P960 and the Soul ". Each article provides unique insights and information.