YouTube audio ads

Dubbed as audio ads, the new ad format aids brands in expanding their reach and grow brand awareness with audio-based creative audience and brand safety features as video campaigns. In addition to audio ads, YouTube is also launching dynamic music lineups powered by advanced contextual targeting. Advertisers are highly encouraged to run creative tests for the audio ads through YouTube's Video Experiment, a feature that allows brands to run tests useful for developing ads for a specific target audience with no extra costs. Audio ads are now available in beta via auction on Google Ads and Display & Video 360 on a CPM basis with the same audience targeting options, bidding strategies, and Brand Lift measurement capabilities as YouTube video campaigns. Google is expanding YouTube Premium's benefits for their subscribers with better audio quality in music videos, faster playback speeds and a jump ahead button. One of them is high-quality audio which originally was for YouTube Music. If you’re paying for YouTube Premium to enjoy ad-free videos, you might have noticed something strange lately, ads are slipping through. If you’re on YouTube Premium and still seeing ads, check if your plan was accidentally changed. Read more in our articles including "YouTube intros audio ads" and "YouTube Premium to have better audio quality".