YouTube audio ads features

Dubbed as audio ads, the new ad format aids brands in expanding their reach and grow brand awareness with audio-based creative audience and brand safety features as video campaigns. In addition to audio ads, YouTube is also launching dynamic music lineups powered by advanced contextual targeting. Advertisers are highly encouraged to run creative tests for the audio ads through YouTube's Video Experiment, a feature that allows brands to run tests useful for developing ads for a specific target audience with no extra costs. Audio ads are now available in beta via auction on Google Ads and Display & Video 360 on a CPM basis with the same audience targeting options, bidding strategies, and Brand Lift measurement capabilities as YouTube video campaigns. In addition, there’s also new features for YouTube Shopping based on creator feedback. For the features, Youtube has introduced Stickers on Shorts, a visual pop-up for tagged products to enable instant shopping. Amazon has unveiled a new Echo Studio smart speaker at its fall 2025 hardware event, calling it the company’s “most advanced and best-sounding Echo ever.” The updated Studio is 40% smaller than the original 2019 model and features three full-range drivers, a custom woofer, spatial audio, and Dolby Atmos support. Read more in our articles including "YouTube intros audio ads" and "YouTube Shopping adds Lazada to affiliate list, announces new features".