Huawei teases new sub-brand for upcoming IFA event

IFA is set to happen this first week of September and in line with that, Huawei just sent out teasers of what could be an introduction to a new sub-brand just like the Honor line of smartphones.

The teaser aims to “Defy Expectations” and it will happen on September 1, 2016. Nothing much was disclosed but a report from PhoneArena stated that during an interview with Kevin Ho, President of Handset Product Line, he mentioned that a new sub-brand will be introduced by Huawei at IFA.

The report then added that this new direction will be offering mid-range handsets for its target consumers.

Will Huawei indeed defy expectations like what they did with the release of the P9? September 1 is almost a week away and we’ll soon find out. Until then, keep it locked here as we wait for more details.

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