Smart reveals new logo
During last night’s Black Eyed Peas concert, Apl de Ap announced his partnership with Smart and this logo showed up on the big screen. It seems like a new logo but there was no announcement made earlier.
Besides, all the logos in the tarps and the billboards within the concert grounds were all still showing the familiar old one. I then saw it again in the LED boards on our way out so I thought this must really be the new logo.
So when I arrived from from the concert, I checked my email and visited Smart’s website and saw they really had a new one.
The typography looks nice and fresh but could not really get the idea of those colored bubbles. And because they released balloons during the concert, the idea of those flying colored balloons on the new logo stuck.
Anyway, anybody seen this already? What you guys think?