Sony showcases 55 and 65-inch 4K TVs in Tokyo HQ

Sony invited us here in Tokyo to get a good tour of their offices and talk to key executives about their 4K technology. They also gave us an exclusive “The Square Tour” with all the gadget goodness though it’s unfortunate we’re not allowed to take photos or videos.

We’ve already had a several close encounters with the Bravia 4K before — first time was when we used it on the set of @geekynights last year (the 84-inch model worth Php1.2USD 0.02INR 2EUR 0.02CNY 0.15 Million) and the second time with these new models (the KD-X9004A) back in May at the Shang in Boracay.

While the original 84-inch model has been in the market for close to a year now, the move to take 4K closer to consumers is signified by the introduction of more conventional sizes like the 55-inch and 65-inch models.

I am told at least four (4) people in the Philippines have already bought the Php1.2USD 0.02INR 2EUR 0.02CNY 0.15 million 4K TV back in the Philippines. With the availability of the smaller-sized models, Sony is hoping to sell more of them 4K TVs in the country.

The 55-inch Bravia 4K TV sells for about Php299k while the 65-inch retails for Php399k in the Philippines.

These 4K TVs have 4 times the resolution of the regular full HD 1080p displays (that’s 3840×2160 pixels). That’s a resolution that is ideal for larger TV display sizes (55 inches and above).

Sony also showed us other more practical uses of their 4k technology, especially in broadcasting. They even attempted to put together three 4K video cameras to make one very high-resolution footage of a football game. This allows the broadcast to just capture and crop any 1080p frame within the entire footage without the need to pan and zoom into the field/stadium, thereby reducing the need or multiple cameraman setup.

Sony also demoed to us the CineAlta F55 and CineAlta F65 (pictured above) which are 4K cameras used to film the movie Oblivion and After Earth.

For the movie After Earth, M. Night Shyamalan picked out three of them CineAlta F65s as the main camera, each one costing about $77,000PHP 4,518,784INR 6,525,735EUR 73,327CNY 560,429.