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Amazon to introduce generative AI to Fire TV series

Cristina Joy Valerio September 21, 2023 · 1 min read

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Amazon has announced that the company will bring generative AI to their Fire TV lineup such as Fire TV Stick 4K and 4K Max.

Amazon Fire Tv Stick

With this generative AI coming to Fire TV users, this will allow them to interact with Alexa through an upcoming voice search update. It will also let users ask open-ended questions to Alexa in a conversation manner.

Another feature that Fire TV will have is the “Continue Watching” option for non-Amazon properties Disney+ Huhu, Peacock, and more over time.

The update will occur within this year in USA. There’s no news when it will arrive for the International version.

The Fire TV Stick 4K is priced at USD 59.99 or around PHP 3,415 for the international version. The upgraded Max 4K version costs USD 79.99 or an estimate of PHP 4,553.

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Cristina Joy Valerio

Senior Writer

Cristina Joy D. Valerio, more commonly known as CJ to most, is a Multimedia Producer at Yugatech. She has an interest in the evolving world that is technology. Apart from that, she organizes D&D sessions, plays video games, and watches anime to kill time. CJ's alma mater is iACADEMY and graduated with a Bachelor of Science in Information Technology specializing in Web Development.

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