Last year was rough for Samsung due to the Note7 battery fiasco, but it still emerged as the number one smartphone vendor when it comes to the number of shipments for 2016.
According to the data by industry tracker Strategy Analytics, Samsung finished 2016 with a total of 309.4 million units shipped, but that’s less compared to the 319.7 million units shipped in 2015. Apple is at number two with 215.4 million units, followed by Huawei with 138.8 million, OPPO with 84.6 million, and Vivo with 71.9 million.
When it comes to market share, Samsung is still number one in 2016 at 20.8%. Followed by Apple at 14.5%, Huawei at 9.3%, OPPO at 5.7%, and Vivo at 4.8%.
source: Strategy Analytics
……. Whereas the global profit share tells a different story: 79 % for Apple and only 14% for Samsung.
https://m.dpreview.com/news/6834387265/apple-captures-79-percent-of-global-smartphone-profits