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January 17, 2008

Dell Philippines to enter PC retail?

That came as a surprise. Read from the Inquirer that Dell Philippines is targeting the PC retail market in the country. Is the Philippine market for desktop PCs huge enough for Dell to join in the fierce competition that’s already fought by Acer, IBM, HP and Lenovo?

Dell PhilippinesDell claims that they already own 21% of the PC market in the Philippines, based on analyst figures, which includes desktop PCs and Intel-based servers (Dell PowerEdge servers).

My guess is that a huge chunk of that comes from bulk purchases of call centers and servers for data centers.

In an interview, Barry Bunyi, Dell Philippines country manager, said Dell was likely to choose a retail partner to serve the local market. This retail strategy is part of Dell’s plan to target consumers and small business users. Locally, Dell sells mostly to corporate customers through resellers.

There’s no definite time line for this according to Bunyi but I reckon that once we see a dedicated retail website for Dell Philippines, that’s the time when they’ve formally entered the retail market. Dell is very popular in the US for carving a huge market in the direct-to-home PC business. It has also penetrated other nearby Asian countries like Taiwan, Singapore and Malaysia.

I first discussed about the viability of Direct to Home PC business during my talked with local PC retail store Rising Sun. It’s also interesting to know if that 5-6% credit card charges being added by stores like PCX will be finally abolished considering that it’s one of the reasons most people resist in using their credit cards.

Will Dell successfully sell to the average Juan dela Cruz? Will there be an online store we can actually shop for bargains? Would be interesting to see how they’ll manage to do that.

Written by yuga

Abe is the founder and publisher of YugaTech. You Can follow him on Twitter @abeolandres.

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34 Responses to “Dell Philippines to enter PC retail?”

  1. JP Loh says:

    I’ve been seeing more Dell servers lately so they really must be doing something right.

  2. Arnel says:

    Go Go Go!

    Just take note that you really have to keep the CD recovery in good place, Most of our Servers in NY and Manila are Dell and based on my experience, most of Dell PC’s peripherals are not auto detected by Windows. Good thing I have ported all our Dell servers to Slackware, Debian and Fedora.

    :D

  3. sylv3rblade
    Twitter:
    says:

    I agree on that percentage, most of the units in school now are Dell.

    On success hmm.. I guess it’ll largely be dependent on what business model they’ll be implementing and the target market.

  4. Kiven says:

    WoW Dell XPS laptops!

  5. yuga says:

    Yup, the XPS M1330 looks rockin’.

  6. Hi Abe,

    Do you have additional info aside from the paper? I’m more interested in the support scenario as I don’t there is an local service center for Dell in PH.

  7. BrianB says:

    Hope the price is fair, e.g. 900 dollars for a basic dell inspiron 1420.

  8. calvin says:

    abe sa office dell na rin mga pc’s. nirereplace na ang mga lumang hp, ibm’s for dell. target siguro nila mga companies and not really the average juan.

  9. I am working for as a Wireless Tech Support for Dell and I adore their portables and desktops!

    So easy to troubleshoot. Actually, Dell is cheaper and is an established brand in the US.

  10. Jer-Z says:

    w00t! Dell on the Philippines?
    Been waiting for a news like this…
    I’ve been plannin on buying a $1600 laptop
    for ages and the prob is I don’t know
    anyone who could hand carry it home…
    (customs like to rape w/ their taxes)

    If prices are decent, I’d take that m1330
    any day!

  11. nico gadi says:

    im looking for 512mb sdram pc 100 for a dell inspiron3800..pls contact me at 09167188577.thanks

  12. [...] was only in late January this year when Dell announced its intention to enter the PC retail market in the country. Only indicates that they think the Philippines is [...]

  13. [...] was only in late January this year when Dell announced its intention to enter the PC retail market in the country. Only indicates that they think the Philippines is [...]

  14. philip says:

    where can i buy dell xp m1530 in manila?

  15. philip says:

    where can i buy dell xps m1530 in manila?

  16. iwannaxps says:

    Try http://www.cooltoyzph.com

    They have branches in Greenhills and Ayala

  17. burn out xps m1330 wd Geforce 8400M GS says:

    anyone who has a contact number to dell for laptop replacement?

    All xps with dedicated gpu are defective. Its a big loss for dell and nvidia.

  18. burn out xps m1330 wd Geforce 8400M GS says:

    my posts are not fraud!
    Ill show you wana xps laptop wd 8400.

    X3100 vid graph processor or any integrated vid dont get overheating. At least

  19. Rofhel says:

    Do you sell Dell Inspiron 1521 laptop charger?
    I badly need it.

    Pls email me at

    noyrofhel_n14@yahoo.com

    I would greatly appreciate your response.

  20. enrie aguila says:

    meron b kyo alam n battery charger ng dell na laptop po,,,magkano po

  21. rod says:

    where can i buy hinges for dell latitude x200
    please i need an exact location here at the philippine…

    Thank you very much…

  22. jana says:

    is it possible kung bibili ako ng notebuk sa DELL then yung acct ng dad ko sa dell yung ggamitin ko? he’s living sa Canada.. i mean, ill be using he’s account no. pero he will call to talk to them na i was authorized to use his account? ok lang kaya? wat do you think people? kasi he don’t want to order online..

  23. andre says:

    Why can i not buy XPS desktop all in one 20 inch ?

  24. andre says:

    WHere can i buy dell XPS ALL IN ONE DESKTOP ???
    IN CEBU ????

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