I’m seeing a lot of reports, news and all raves about the Philippines being the center of attention for the call center industry (or is that contact center?). But, is the Philippines the primary destination? Statistics would show we’re not.
Last week, reports came out that Apple will be opening up a tech support facility in Bangalore, India with an initial manpower of 1,500 and to double by the end of the year. Why Apple didn’t pick the Philippines, I can only speculate.
The early this week, Dell formally launched its office at the SM Mall of Asia in Pasay City with an initial workforce of 700 to be doubled by end of the year. I saw in TV that GMA was also there to thank Michael Dell for choosing the Philippines as its location for the call center facility. She was all praises actually. Didn’t she know that Dell has an existing support center in India? With an existing 1,000 10,000 call center reps in Bangalore, Dell is also planning to add 50% more within the year as well.
So, by the end of the year, Dell will have 1,000% times more hired agents in India than the Philippines.
Basically, I think we’re just a backup plan and not really the prime destination. At the end of the day, it will still be about the economics of the industry and Indians are still way cheaper than Filipinos.


My experience with Phillippine contact centres for NZ companies has been less than satisfactory. I am shocked at what passes for acceptable levels of oral English. The reps on the end of the phone have the most horrible FAKE sounding U.S accents and are very difficult for the average NZer to understand. I have lived and worked with Nth American people for many years and these Fillipino reps are not even close to passable. They have very little understanding of the products or queries that they are dealing with and give out way too much incorrect information. They send customers spinning in circles through call centre routing to and from NZ and the Phillipines because they couldn’t do their job properly the first time. Any company that has a contact centre based in the Phillipines would live to regret it, unless the competition is all based out of India, which is 10 times worse.