Twitter snaps up TweetDeck for $40 Million

After buying Twitter client Tweetie last year, Twitter has once again bought another client. This time, it’s TweetDeck. The price — a cool $40 million in cash and stock (via @cnnmoney).

So why is Twitter buying all these clients when it can easily just create one of their own from scratch?

My guess is that Twitter has been monetizing their website for some time (reaching up to $100,000 per sponsored trends and promoted tweets). The only other channel they cannot monetize are the users that use Twitter clients such as TweetDeck.

By snapping up all these popular clients, they can now drive advertising to them and hopefully be able to get back all their investments in time.

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

7 Comments

drustanus7 says:

14 years ago

so this is how it’s gonna be, they’re just gonna buy every third party client and leave them for dead…
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kill3rfill3r says:

14 years ago

the question now is what will happen to foursquare-facebook-tweetdeck integration?
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Arnold Gamboa says:

14 years ago

Abe, I read somewhere a few weeks ago that this attend by Twitter (and apparently a success) in buying Tweetdeck is a potential damage control since UberMedia is also trying to buy them and planning to create a Twitter-like service. Tweetdeck owns 20% of the total Twitter traffic, so it would be a disaster if a competitor gets the hand of Tweetdeck.
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Arnold Gamboa says:

14 years ago

Typo: “this ATTEMPT by Twitter …”
Zo says:

14 years ago

i think i heard this too.

no choice really for Twitter if they want to stay on top of the game.