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Twitter snaps up TweetDeck for $40 Million

Q: Key Point 2: The price -- a cool $40 million in cash and...

The price -- a cool $40 million in cash and stock (via @cnnmoney).

Abe Olandres May 24, 2011 · 1 min read

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After buying Twitter client Tweetie last year, Twitter has once again bought another client. This time, it’s TweetDeck. The price — a cool $40 million in cash and stock (via @cnnmoney).

So why is Twitter buying all these clients when it can easily just create one of their own from scratch?

My guess is that Twitter has been monetizing their website for some time (reaching up to $100,000 per sponsored trends and promoted tweets). The only other channel they cannot monetize are the users that use Twitter clients such as TweetDeck.

By snapping up all these popular clients, they can now drive advertising to them and hopefully be able to get back all their investments in time.

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Abe Olandres

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Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

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13 Comments

drustanus7 · 15 years ago

hey guys, have you seen ashton kutcher’s twitter app???? Hilarious!!! http://www.aplus-app.com/

Arnold Gamboa · 15 years ago

Abe, I read somewhere a few weeks ago that this attend by Twitter (and apparently a success) in buying Tweetdeck is a potential damage control since UberMedia is also trying to buy them and planning to create a Twitter-like service. Tweetdeck owns 20% of the total Twitter traffic, so it would be a disaster if a competitor gets the hand of Tweetdeck.