Nike and EA Sports partner to create NFT collections for video games

Nike Virtual Studios and EA Sports have just announced a new partnership to further advance their virtual sports experience.

The partnership will see members of Nike’s Web3 community and marketplace .SWOOSH have access to exclusive “virtual creations” or NFT collections, allowing them to be utilized and worn in future EA Sports titles.

The .SWOOSH community released its first NFT collection with the Our Force 1 (OF1) set of virtual creations with it surpassing USD 1PHP 59INR 85EUR 0.95CNY 7 million in sales according to CoinDesk.

“This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base.” – Ron Faris, GM of Nike Virtual Studios

It is worth noting that .SWOOSH is still in closed beta but users can register to be a member at welcome.swoosh.nike. To stay updated you may follow the dotSWOOSH blog and @dotSWOOSH on Twitter and Instagram.

No specific games have been stated but further details regarding the integration of the .SWOOSH community with future EA SPORTS experiences is said to be made in the coming months.