Meta has introduced its newest monetization feature called Instagram Subscriptions. According to the company, Instagram Subscriptions enables creators to have deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits.
Instagram is now testing subscriptions with a small number of creators who will be able to set a monthly price of their choice, unlock a “subscribe” button on their profile and offer the following benefits to their subscribers:
• Subscriber Lives – Creators can broadcast exclusive Lives to their subscribers, allowing them to engage more.
• Subscriber Stories – Creators can create stories just for their subscribers, allowing them to share exclusive content and to use interactive story stickers with their most engaged followers only.
• Subscriber Badges – Creators will see a subscriber badge next to comments and messages so they can easily identify their subscribers.
This feature will only be available to a limited number of U.S. creators during this initial test. However, Meta plans to expand access to more creators over the next few months.
Source: Instagram
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