Mobile

Cherry Mobile Nailang Naikadua a Vendor idiay Pilipinas a Maysa a Maika-3 a Kaatiddog a Pasamak ti Smartphone Market iti SEA

Ronnie Bulaong March 24, 2015 · 3 min read

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Baro a publikasion ti International Data Corporation (IDC) iti quarterly Mobile Phone Tracker para iti Asia/Pacific region a mangipakita iti napigsa a panagbusar iti shipment ti mobile phone (smartphone wenno saan pay) idiay Pilipinas. Kasapulan daytoy ti balita a ni Cherry Mobile ket naangian a kas ti maikadua a top smartphone vendor iti nasion, nga inusar ti napigsa a panagkasta iti Samsung a nakaadda itoy iti kaatiddog a maikadua a lugar.

Arapat ti datos a naipagbaga ti maysa a panagsursurok a kumpania, adda 26.8 a riwriw a selpon a naipadutok idiay Pilipinas iti nakalawa a tawen, ken dagiti smartphone ket agpatingga kadagiti sumagmamano a sakup, 47% ti eksakto a porsiento iti tunggal panangidutok.

Ti maikadua a tawen ti 2014 ket ti umuna a panangipakita a dagiti smartphone ti nagbalin a nasayaat kadagiti feature phone iti bilang ti shipment, nga inaramid a ti Pilipinas ket ti maikatlo a pagilian iti Southeast Asia a naipada daytoy a gawid kalpasan ti Singapore, Malaysia ken Thailand.

Ti rason para iti panagbannog ti pannakaited ti smartphone idi 2014, kinuna ni Jerome Dominguez, Market Analyst manipud iti IDC Philippines, a daytoy ket naipangruna babaen ti bassit a gap ti presio a makita dagiti smartphone ken feature phones, nga addaan ti umuna iti nasayaat a bang-for-the-buck.

Agus ti ranking ti vendor ti smartphone ti IDC a nakita, makitayo nga adda laeng dua a global a brand, Samsung ken Lenovo, a naipada iti top five; dagiti sabali, a mairaman ti Cherry Mobile a nangdominarna ti lokal a pasamak idi 2014, amin ket lokal a brand a mangporma iti humed a 38% ti total a market share.

“Ti panangisngay dagiti lokal a manag-panakigsaad ti smartphone ket maysa a nagtaud manipud iti napigsa a marketing, panagsuporta babaen dagiti celebrity, ken dagiti produkto nga addaan kadagiti paset a maipada iti presio. Ti branding ket kritikal idiay Pilipinas. Dagiti agtubo a lokal a vendor ket dagiti saan laeng a mangted ti smartphone a naipadpadasan a mabalin a benta, ngem pay met a nagproduktar kadagiti napigsa a ATL (above-the-line) a kampanya ken pinasubli babaen dagiti populario a celebrity.”

- Daniel Pang, Senior Research Manager ti Client Devices group idiay IDC Asia/Pacific

Ngem ti paset ti merkado ti maikadua, saan laeng a nagbaba iti maysa a punto idi tawen. Nanamnama ti IDC a kasapulan ti nasayaat a marketing push, dagiti Chinese vendors ket makitaanda ti pannakaitedda iti paset ti merkado daytoy a tawen idta agbalinda a matibay a nagtengngel iti lokal a merkado.

[Sursus]

Which company was named the top smartphone vendor in the Philippines?

Cherry Mobile was named the top smartphone vendor in the Philippines.

What percentage of total mobile phone shipments in the Philippines were smartphones last year?

Smartphones accounted for 47% of total mobile phone shipments in the Philippines last year.

According to IDC, what is the primary reason for the upsurge in smartphone adoption in 2014?

The narrow price gap between smartphones and feature phones, with the former giving more bang-for-the-buck, is the primary reason.

React to this article:

idc top smartphone vendor in PH

Ronnie Bulaong

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This article was written by Ronnie Bulaong, a special features contributor and correspondent for YugaTech. Follow him on Twitter @turonbulaong.

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48 Comments

Robin San Juan · 11 years ago

Re branded from China

Faust · 11 years ago

whoa i wonder where is iphone

the truth · 11 years ago

Local “REBRAND”….

abe santos · 11 years ago

Ive owned an omega hd 2.0 and after almost 2 years it decided not to get charged. My sister broke her omega spectrum’s front glass. Both models have no replacement parts.

angelo · 11 years ago

to author correction please…
lenovo is not a global smartphone brand.

jelly troll · 11 years ago

Ano pala tawag mo sa Lenovo?

Inter-barangay brand?

xenter · 11 years ago

ayan naman, may nagmamarunong haha. lenovo? hindi global brand? di ka ba updated? lenovo is the no.1 pc brand in the world by shipments

G4 · 11 years ago

lenevo is not a major GLOBAL SMARTPHONE BRAND.
maybe sa a brand for other electronic products, but not for the smartphone.
most of its sales are in CHINA and other Asian countries but not in the whole World.

Lenovo smartphone is not known in most part of the World.

that’s why IDC put LG and Samsung are the top two GLOBAL smartphone Brands in the Philippine as of 2014.

G4 · 11 years ago

P.C. is not a smartohone.

G4 · 11 years ago

Among the Chinese vendors, Lenovo has the biggest share in the Philippines, snagging the 4th spot in the top 5. Although gaining traction in other regions, Chinese vendors that just recently branched out of China (e.g., OPPO, Xiaomi) have yet to gain ground in the country given limited brand awareness. This may change this year as these new entrants ramp up their marketing efforts.

Samsung still leads the pack of global vendors, followed by LG Electronics. As a newcomer to the smartphone market, ASUS also gained considerable share last year. The decline of Sony and Blackberry contributed to the drop in the overall share of global vendors in the Philippine smartphone market.

http://www.idc.com/getdoc.jsp?containerId=prTH25504815

Josh · 11 years ago

xenter

magkaiba ang p.c. sa smartphone.

basahin mo ang sinabi ng nagpost ang hindi niya sinabi na na p.c.brand ang sinabi niya ay smartphone brand.

at totoo naman ah ang lenovo ay bumebenta lang sa CHINA at karamihan pa sa benta nila outside china ay dito sa pinas. hindi porket kilala sila sa p.c. ay ibig sabihin ay kilala na din sila sa smartphone worldwide.

parang Aces kilala lang din sila sa ibang electronic products pero hindi pa ganun sa smartphone lalo na kung GLOBAL Market pag uusapa.

utoy · 11 years ago

Ang tatanga ng mga dummy na to bobo nyo. May nabibiling lenovo dito sa pinas tapos di global brand? Mga pulpol

and the newwwwwwwww · 11 years ago

keyword dito is GLOBAL.

hindi major. hindi total sales. at kung ano pa man.

binibenta sa multiple countries tapos hindi global?

lenovo company na nga ang motorola hindi pa rin global anag lenovo?

Lenovo as Chinese · 11 years ago

categorized as Chinese smartphone brand ang Lenovo but not as Global smartphone brand dahil hindi sila nagbebenta ng phones nila sa mas maraming bansa sa Worldwide.
ang mga Global smartphone brands ay ang Apple, Samsung, LG , Sony.

ibang usapan na ang pakakakuha nila ng motorola, Lenovo lang ang usapan dito.

basahin nyo ang report ng IDC para maintindihan niyo.

jelly troll · 11 years ago

sabi mo nga.

Lenovo – inter barangay brand.

Chinese vendor, Chinese brand but it is also a GLOBAL BRAND.

For categorizing convenience lang ang Global/Chinese grouping. It means the Chinese brands are emerging to be just as big and prolific as the other brands to merit a “group” of their own.

Kung meron pa sanang 2-3 brands na galing sa S.Korea na mabenta din, then we will see a Korean “grouping” as well.

angelo · 11 years ago

The study also indicates that three local smartphone vendors made it to the top 5 smartphone vendors in the Philippines (in unit shipment terms) in 2014. Cherry Mobile was the top smartphone vendor last year, while MyPhone and Torque ranked third and fifth, respectively. Among Chinese vendors, Lenovo has the biggest share in the Philippines, raking 4th in the top 5. Samsung still leads the pack of global vendors, followed by LG Electronics.

angelo · 11 years ago

1 cherry mobile
2samsung
3myphone
4lenovo
5torque
6lg

samsung and lg are the top2 among major global brands here in the philippines.

James · 11 years ago

Well, this is quite a good news, atleast, for me. I would love to see how will the ‘real’ international manufacturers do with it. Asus might win the heart of the masses if the Zenfone 2 will be priced properly. I am no against any local brand as I also patronize them for the affordability and availability. My first smartphone, Sony Xperia Neo V, still works to date and more months to go, I think. But my 1 year and 2month# old Cherry Mobile Flare HD shows unfortunate symptoms. I, as much as possible, would still prefer much renowned brand for quality, after-sales, updates with a right value. I don’t care about what others cry about after sales, I know that engaging with local brands promises nothing but a good priced phone with ‘possible’ compromises.

ako ito · 11 years ago

You are right james…ako nga cm din gamit ko ngaun…but i experienced last month sa service center nila dto sa cebu-ayala…crowded sa loob at ang init pa. Mabagal sila sa reponses… Maybe kong mag invest ako nang panibagong phone doon nalang ako sa may renowned brand…gaya mo.

Ross · 11 years ago

Well kahit papano maging proud tayo dyan dahil local brand, pero d lng ako proud mabagal service nila my tablet akong pina servive eh mag 3 months mhigit hindi pa rin ok, my ebidensya sya ako, hindi ito paninira,

Zobel · 11 years ago

I’d have expected Starmobile to at least sell more than my phone. Mabuti naman at konti lang nauuto nila.

NotaSheep · 11 years ago

Now give us the ranks for the worst customer service! :D

dothackjhe · 11 years ago

As much as I liked the brand, I can honestly say that Cherry Mobile’s customer service is one of the worst among existing brands in the country. With its poor response (if at all), it feels like Cherry Mobile’s customer service is in-existent unless you’re talking face-to-face with the people of the department itself.