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MSFT - 44.6B = MSFT + YHOO

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Agdamaon daytoy. Microsoft ket nagtaltalon a bida para agbenta ti search portal Yahoo! iti naipada a $44.6 Billion iti $31 kada share (kompara iti $19+ babaen ti annunsio). Saan daytoy nga hostile take-over, adda pay laeng a kinapudno a tinutukdo ti Executive Boards ti Yahoo, ngem saan met a friendly. Ibalikko ak kadakami iti last year's question -- Agpuyaw ba ti Microsoft iti agbenta ti Yahoo?

Itaudo ti teknikal ken serbisyo a segment, adda maysa a siasin a tulong iti instant messaging, email, ken search. Ngem, iti fiscal a panangipatpatay, daytoy a pannakapigsa ket mabalin nga agbalin a nagsasagana para iti aglawlaw a internet portal. Agpatingga laeng kadagiti reaksion ti merkado iti daytoy a bid:

Ang stock ti Yahoo ket $19.18 kada share iti panangapud ti last Thursday. Kalpasan ti annunsio ti Microsoft, nagtalon daytoy agingga iti $29.83 -- a 55% a pasetna. Kasla masayaat dagiti tattao nga agsagana a makabaton ti Yahoo. Ngem ti 62% a premium ($31 kada share) a bayad ti Microsoft para ken Yahoo ket nagpatingga iti stocks ti kumpania, a ngay ket bumaba iti 6.2%.

Apayno ti panunot daytoy iti baba a linya para kadagiti dua a kumpanya? Nupay ania, insao ni Microsoft a makatulong daytoy a mapanawda iti $1 billion kada tawen. ComScore addaan dagiti datos ti market share para iti US ken internasionaal:

Market Share

Itaeng ti Estados Unidos, adda ti Yahoo sites a kasapulan a pannakaited iti bilang dagiti mata a 7%, naalaan babaen ti Google a 5% ken Microsoft a 4%. Ti kumpleto a web properties ti MSFT ken YHOO ket agtultuloy a 11% wenno 51.3 billion pageviews. Sangalubongan, ⟨PH0X⟩ ket agsagana a 8% (166B PVs) a kas ti nangruna, bayat a ti Yahoo ket 5% (102B PVs) ken Microsoft a 4% (75.9B PVs). Ti kumpleto a web properties para kadua ket agtultuloy a 9% (180B PVs), nga agtultuloyda a mangruna iti ⟨PH0X⟩.

Stocks

Ketla a panagkua ti Microsoft, nga kasla hostil, ket reaksion iti Google'ng dominasion iti merkado ti search. Agsapsapulan daytoy iti online advertising space babaen ti $245 million a pannakabassit, adda pay met laeng 79% a panagkaykaysa iti net profit. Ti pannakaipatubtob ti Yahoo ket makaited ti biag iti division nga daytoy ken makapadur-as met laeng. Ta ti Redmond giant, a addaan kadagiti maraman a spare change (kasla 40+ Billion iti gross revenues iti nakalabay a fiscal year), makapagbalin a kumakua iti Yahoo babaen ti premium. Ken para iti napudno a rason.

Daytoy ti milionario a kaskas nga pangutangan -- ano ti ibabaga daytoy para kadagiti Publisher ti AdSense? Nupay, saan met laeng a dakkel. No adda man, posibleng positibo ti epekto. Dagiti ad sales ti Microsoft ken Yahoo ket premium (i.e., banner ads ken dagiti dadduma pay a dakkel a kampanya). Google Ti AdSense ket mas naipada iti PPC. Saan, adda met Yahoo YPN ken MSN adCenter, ngan no maikombinar daytoy a dua a paset, dagiti PPC buyers ket agkonsolidaenda ti budaenda kadagiti dua a player imbes nga iti tawen a 3. Bannatogen, Google AdWords ket makakapet ti mas dakkel a parte ti total a buda ken posibleng mapababaan ti performance ti AdSense CPM.

Agpayso, adda met ti posibilidad a ti *baro* nga Yahoo ket mangipatungpal iti pannakapadur-asna iti PCC ken network programna a mabalin a mapanunot ti panagkaykaysa dagiti Asian publishers. Daytoy, agpangato ti presion iti Google para itedna kadagiti AdSense Publishers a nasayaat nga rasonno a mangidur-asda iti pannakapigsaanda. Mabalin daytoy babaen ti naipadur-as a AdSense program wenno mas maikuyog a paset dagiti PPC revenues (ti porsiento a Google saan pay a naibaga kadagiti publiko).

Frequently Asked Questions

How much is Microsoft paying per share for Yahoo?
Microsoft is paying $31 per share for Yahoo.
What was Yahoo's stock price before the Microsoft bid?
Yahoo's stock was at $19.18 a share on the Thursday before the announcement.
How much does Microsoft claim it will save annually from the acquisition?
Microsoft claims it will help them save up to $1 billion a year.
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Written by
Abe Olandres

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

View all posts by Abe Olandres →

30 Comments

DE
dell streak 7 · 15 years ago

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CG
cgreality · 17 years ago

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BR
Brurce · 17 years ago

Да уж, хорошо написано

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AR
arsite · 18 years ago

Очень интересное наблюдение, спорное и в то же время вполне вероятное.

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MI
Miguel · 18 years ago

If Caterina Fake doesn’t stick around MSFT-Y!, I hope she sets up a Pinay Startup in the Philippines! Who knows how much Y! stock she has that she can sell…

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OT
otoymreyes · 18 years ago

this is will be an acid test for Google ..

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JH
jhay · 18 years ago

At least there’s something new going in the internet world. Hopefully, this new competition will do some good for Google.

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EN
entrepreneur opportunity · 18 years ago

I guess it’s good news if ever Yahoo! will sell to Microsoft but still Google monopolize the search engine market even if Microsoft and Yahoo! merge. Their PPC is still way behind on Google’s.

Pero Yahoo! might be aggressive on PPC this time and hopefully will include the asian market. Google might have more quality publishers because those who doesn’t perform well on Google might migrate to Yahoo and advertisers on Google will have more confidence and spend more.

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EL
ElectronicsLabdotPH · 18 years ago

I think yahoo would take the offer. Medyo mahina na kasi ang search engine nila.

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JE
Jeffrey · 18 years ago

BrianB,

You’re so correct!

In every Windows OS, there is IE, Yahoo will now be the homepage of IE.

Windows Media will have the logo and link of Yahoo!

The desktop of Windows OS will have the logo and link of Yahoo!

Google, don’t be too harsh on paid text links!

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NO
Noemi Dado · 18 years ago

I welcome this healthy competition!

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BR
BrianB · 18 years ago

To Google:

Remember Netscape.

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JE
Jeffrey · 18 years ago

This is good so that Google would not monopolize the search engine which they already are in now.

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MA
marhgil · 18 years ago

Will Yahoo accept the offer? That is the question. I think they will, and MicroHoo will be born. Finally, a real competition for Google.

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