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Nokia & Microsoft Partnership announced!

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So it’s confirmed — Nokia has partnered with Microsoft to offer Windows Phone platform on Nokia hardware. See full details of the press release below.

We covered the possibility that Nokia might embraced a new platform and the bet was between Google’s Android OS and Microsoft’s Windows Phone OS. Looks like Microsoft won the bid.

Strangely enough, the market didn’t take the partnership well — Nokia’s shares dipped past 13% after the announcement.

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Written by
Abe Olandres

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

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89 Comments

TH
therohan · 15 years ago

This is going to be a great partnership. The world’s leading phone manufacturer with an awesome OS. It will get better and better. Just look at iOS. When it was released it was laughable and now it is rockin. What is the point of being so disappointed? Just give it some time and we will definitely see success.

I think Nokia has the license to customize WP7 now, which is a good thing. Actually, they claim they’ll be working in partnership with MS to that purpose. So, I’m already assuming that the WP7 OS we’ll find on Nokia phones will be to some degree different (albait compatible, I really hope) from the one on other hardware producers.

I also think it will be quite likely we’ll see other features I can’t really understand why are currently missing in WP7, such as thetering and Sync with Outlook.
In other words, I think this degree of exclusivity may be enough to generate that uniqueness that is indeed needed to compete against the iPhone.
Check this to see what other developers have to say: http://www.youtube.com/watch?v=kfWFvCJJaNs


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DA
dan · 15 years ago

These are the Disadvantages
of WP 7 as given by GSMArena
on their WP 7 review :
* No system -wide file manager
* No videocalling
Limited third-party apps
availability
* No Bluetooth file transfers
* No USB mass storage mode
* No multitasking
* No copy /paste
Too dependent on Zune
software for computer file
management and syncing
* No music player equalisers
* No Flash or Silverlight
support in the web browser
* No sign of free Bing maps
Navigation so far
No DivX /XviD video support
* No internet tethering support
* New ringtones available only
through the Marketplace
* Swapping memory card
requires hard reset ; cards not
readable by computer
Do you think is it a good
choice or what ?windows phone is crap


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LE
Leland · 15 years ago

Good choice for Nokia. Its been 1year using wp7, I hope price and features for this is beat more cheaper than apple iphone and androids platforms phones


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JO
Jonaflormicfren · 15 years ago

It is said that two are better than one, so here they are for better service. http://iloveyou-mydear.blogspot.com/


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DR
Drag0nh3art76 · 15 years ago

The Good old symbian will stay for their midrange phones. Well who knows maybe they’ll also use android in the near future.


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KO
Kobe-air · 15 years ago

I think meego is still a go. They’ll be launching one phone for meego this year. Fingers crossed.


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NO
NokiaForever · 15 years ago
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_C
_Curious_ · 15 years ago

These are the Disadvantages of WP7 as given by GSMArena on their WP7 review:

*No system-wide file manager
*No videocalling
Limited third-party apps availability
*No Bluetooth file transfers
*No USB mass storage mode
*No multitasking
*No copy/paste
Too dependent on Zune software for computer file management and syncing
*No music player equalisers
*No Flash or Silverlight support in the web browser
*No sign of free Bing maps Navigation so far
No DivX/XviD video support
*No internet tethering support
*New ringtones available only through the Marketplace
*Swapping memory card requires hard reset; cards not readable by computer

Do you think is it a good choice or what?


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GU
Gumz · 15 years ago

By the time they able to manufacture one, probably the price about $500+…

Then Cheaper IPhone (http://goo.gl/7rRi4) with $200 price tag comes to play to compete with mid-range Android Powered smartphone…

Android is winning in sales (http://goo.gl/nNwPy) simply because they have no competitor in the mid-range smartphone and they also play in the higher-end…

Nokia should consider mid-range smartphone…


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BA
balut · 15 years ago

Their phone will be called ”WOKIA”


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MA
marco · 15 years ago

During the transition phase, nokia’s stock will continuously go down. No sane/well informed smartphone user will buy any of the current symbian phones on the market knowing that the platform is already axed. Damn Elop.

Microsoft, by then, will going to acquire nokia completely. If anyone is to be regarded a winner here, it’s, without a doubt – MS, it’s not even funny.

There are all microsoft’s plan. And i’ve heard another ex-microsoft employee is being hired at nokia. Oh God!

A true trojan horse indeed.

Poor Intel, nokia left them on the air. Being regarded as an “opportunity to learn” doesn’t sound as good as being called a “long term commitment as a primary OS”

Give us MeeGo back! Or why not make QT available on WP7 too so that worries about MeeGo’s future will be eased. It means that even though wp7 is already your primary OS, some nokia apps made for wp7 will work on meego too.

That fact that Wp7 is as restrictive and closed as apple doesn’t make any decisions on a nokia device easier either. And the fact that you’re more likely not to announce a phone at MWC confuses me even further.

What was Elop thinking?


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AN
Andrew · 15 years ago

Constant innovation is key to success. Nokia & Microsoft have enough resources to do that. They have also R&D Team that can match the engineers of google & apple. Bottom line, more choices for us consumers


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DO
domob · 15 years ago

@Gumz

You unsubstantiated claims are pure crap.


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RA
Rab · 15 years ago

check this out: http://www.techie.com.ph/features/poll-what-do-you-think-of-nokia-s-windows-phone-7-conceptual-devices… so what do you think? are they sexier phones?


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GU
Gumz · 15 years ago

Two collaboration of losers in smartphone industry equals one winner? hmmmmmmm!!! doubtful…


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YL
Ylzik · 15 years ago

Either way mapa android or windows, makaka innovate parin sila ng mga good models. Wag magsalita ng tapos :)


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RO
Romy Uy · 15 years ago

I beg to disagree with you guys, I have tried windows phone 7 for a month now and I got no problem with the os.


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LE
leemar · 15 years ago

GOOD CHOICE! CAN’T WAIT TO USE A NOKIA WP7


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VI
vince · 15 years ago

MS will benefit for this alliance because WP7 cannot match Android. But Nokia has reasons why they prefer MS, because with Android, they will not just kill Symbian but also Ovi Store.


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HA
HAHAHA! · 15 years ago

Bad choice, Good bye nokia, downfall begins for Nokia, bad move?! UTUT NYO!

mga atat, maghintay nga muna kayo baka ibahin na ung WP7 UI design. feeling economista.

peace out!


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DO
domob · 15 years ago

I would like to insert a Nokia handset into my hairy anus.


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PH
Philippe Villareal · 15 years ago

Actually this is a winning decision for Nokia, now Nokia could focus on development of hardware leaving the OS side and services to Microsoft. Using each other as leverage to go against a common competitor (iOS / iPhone).

This partnership also helps Nokia with their problem on the lack of US advertising leaving that task to MS.

http://yajapa.com/gadgets/micronokia-charging-forward-with-new-concept-phone/

One great thing I like about this is that iOS now has a strong enough competition and with competition comes innovation.


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CY
cybercon · 15 years ago

..and the downfall begins for Nokia. Good luck!


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JU
JunAlquis · 15 years ago

yes finally!! goodbye apple!


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FA
Faust · 15 years ago

It’s a bad move, checkmate..


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PO
poche · 15 years ago

@Jam
because they havent tried it yet lol.


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IL
ila · 15 years ago

if your read articles on engadget mababasa nyo duon kung bakit hindi android os yung kinuha nila


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JA
Jam. · 15 years ago

Why do people diss WP7?. WP7 is great. The OS is just too young.


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RO
rogerjon · 15 years ago

why would nokia choose android if this is already being used and abused by most of their competitors. microsoft may have been a logical choice. to become extra-ordinary, you must not do what the ordinary people are doing.


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JO
jojo · 15 years ago

sana for mid-range phones, android gamitin nila, since free yung OS so magiging cheaper yung phone….imagine a slimmer N95(including its sliding numeric keypad and the great camera) with android…a proven great hardware plus an OS with lots of available free apps/games….just my two-cent worth….


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AL
allan · 15 years ago

perhaps nokia doesn’t want the android market competing with it’s ovi? maybe that’s one of the reasons they went WP7 rather than the andriod OS. what do u think sir abe?


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PA
Paul · 15 years ago

Also I wouldn’t be so quick to count Nokia out of the game just because they went with Microsoft instead of Google.

By sheer volume they still ship out the most smartphones in the world. They are also very entrenched in Europe and Asia (and obviously here). They have economies of scale and marketing to get back to relevancy.

What’s more, Nokia plans all their smartphones shift from Symbian to Windows Phone 7 in the next two years.

http://www.engadget.com/2011/02/11/rip-symbian/

Yes, no more room for Symbian. But with Nokia being exclusively WP7, it strikes a similar note to how Apple is exclusively iOS. We shall see if the integrated hardware-software approach Apple does also works for Nokia. :)


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PA
Paul · 15 years ago
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GG
gg · 15 years ago

If Nokia will go the Android way, the competition is way denser, and they will end up just being “one of those Manufacturers” and might end up dealing hard with the infamous fragmentation.

Going Windows is really a big risk anyway. If MS would let Nokia put some customization with the UI, it will be better. It’s really an unpredictable decision, but who knows, Nokia has a very huge fanbase.

I’m still banking on Meego more though. It can directly compete with Android, not this Windows crap.


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TO
tortalong · 15 years ago

if anything, this deal benefits microsoft more than nokia. ms can thank that pimp elop.


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ME
MeDroid · 15 years ago

Even if they release a Meego phone I still won’t buy one because that means using MS services (web and desktop) and I hate anything MS.

What I’m really saying is, goodbye Nokia.


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GA
gabs · 15 years ago

W-O-W!


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CA
camhiliciouz · 15 years ago

this is of a personal note and preference of course, Windows Mobile Sucks. the UI is so simple and boring. although the Windows Mobile 7 kinda put a little customization but still it’s not that satisfying. I usually borrow a friend’s phone which uses an Android OS simply because it’s amazing and pretty.

well it still boils down to personal choices. Will it affect Nokia’s shares in the market? for sure, some may prefer it, but of course there are some especially those hardcore symbian fanatics who will be disappointed.

let’s see what’s going to happen. excited much!


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JA
Jahzon · 15 years ago

Ive tried android and i was not satisfied. Haven’t tried windows yet, so im curious able how the phone are going to turn out


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RA
raul barrios · 15 years ago

Yup, bad choice. Android is the more popular OS nowadays.


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TO
Totem · 15 years ago

Bad choice, Nokia! Bad choice..


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OW
oweness · 15 years ago

i completely agree.


EL
elmerlovesoreo · 15 years ago

Surely, Microsoft would benefit more from this alliance.


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SA
sanners · 15 years ago

its no surprise since their current ceo used to work for MS. i think most people, including me, who have patronized nokia products for many years were hoping that they embraced Android instead.

i guess this is the end for good ‘ol mighty Nokia.


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