vivo has unveiled its new self-designed Imaging Chip V1 during a press event in Shenzhen, China.
Hu Balshan, Executive Vice President & COO at vivo
According to vivo, the Imaging Chip V1 has been under development for 24 months by over 300 R&D personnel and imaging lab experts. vivo’s approach towards creating this chip revolved around four strategic tracks: image system, operating system, industrial design, and performance.
“V1 is a fully-customized integrated circuit chip dedicated for imaging and video applications with leading edge visual quality, marking a key milestone as vivo’s inaugural breakthrough in independent R&D and chip design. In line with vivo’s imaging system design, the Imaging Chip V1 can better serve user needs by optimizing smartphone application scenarios such as viewfinder look and video recording,” said Hu Baishan, Executive Vice President & COO at vivo.
vivo shared that they will strategically focus its resources on simulating the known needs of consumers through IP design and developing key innovative image processing algorithms, without undertaking chip manufacturing. The Image system is a part of the core long-term strategic tracks of vivo, hence their long-term partnership announcement with ZEISS—in order to challenge the limits of mobile imaging through joint research and development.
vivo shared that their goal over the next 10 to 20 years is to create great products based on a design-driven value, building a bridge between humans and the digital world by providing users with an increasingly convenient mobile and digital experience.
For more information and new product updates from vivo, click here.
