AP to equip all visual journalists globally with Sony cameras
The Associated Press (AP) has partnered with Sony Electronics Inc. to provide its journalists from all around the world with Sony cameras.
The Associated Press, with journalists in 250 locations, in 100 countries, collectively take around 3,000 photos and 200 videos every day. By switching to Sony’s cameras and lenses, it will be easier for all AP video journalists and photographers to collaborate. They will also be able to share cameras and lenses to produce news reports unhindered by technical limitations.
AP Director of Photography J. David Ake stated, “The new mirrorless technology in Sony’s cameras allows for a completely silent operation, meaning our photojournalists can work in environments without interrupting the scene around them.”
Sony will be providing the full-frame mirrorless Alpha cameras, 4K XDCam video cameras, and a variety of 57 E-mount lenses, including the G Master models.
“We are extremely honored to announce this collaboration with The Associated Press, an organization with an incredible history in journalism that continues to raise the bar for global news reporting and delivery” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics, adding, “The Associated Press is a universally trusted brand for news information in the world. We are honored to equip AP’s journalists with our technology and support, giving them the opportunity to capture, transmit, and deliver imagery in ways they never could before.”
Aside from the Imaging Products, Sony is also working with AP to improve workflow and efficiency of field operations, including 5G capabilities through its Xperia line.