CHERRY ecosystem launches in the Philippines

CHERRY launches its brand ecosystem in the Philippines.

The CHERRY ecosystem of brands consists of Cherry Mobile for smartphones and mobile accessories, Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet.

In line with the celebration, CHERRY also unveils its new logo that resembles the Yin and Yang symbol. First seen on the Cherry Ion Personal Wearable Air Purifier, the logo has removed the words “Cherry” and “Mobile” to make it more inclusive with its ecosystem of brands under one company. It has added a swoosh on the logo which bears the original Pantone colors of red, white, and gray.

The new logo will be featured across CHERRY products.

CHERRY partnered with Globe for its data-centric prepaid sim, the Cherry Prepaid, to offer a more affordable prepaid data services. Since its launch in 2015, it has activated more than five million subscribers nationwide.

To further expand CHERRY’s reach, it introduced travel WiFi roaming device Cherryroam for giving fast, stable, and secured internet connection to over 160 countries nationwide.

Last year, CHERRY introduced Cherry Home which includes the brand’s lineup of IoT devices that ranges from switches, sockets, cameras, locks, to home appliances. Recently, the brand has added health and sanitation products to adapt to the new normal such as the personal air purifiers Ion and Cherry Ion Lite, air purifiers for home, UV lamps, and more.

Cherry Pet, on the other hand, is the brand’s dedicated smart products for pet lovers.

“The new logo signifies the balance, stability, strength, and unity of brands, with the company’s mission to further reach out to our market through the same value-for-money innovations that we’ve been offering since then. CHERRY will be the same brand that Filipinos have loved since then, only this time we’re going bigger and better,” said CHERRY CEO Maynard S. Ngu.

Customers may check out the complete lineup of Cherry Mobile products including the Cherry Prepaid and the Cherryroam on Lazada and Shopee. They may also visit Cherry Pet and Cherry Home in Lazada and Shopee.