Google Play gets Offers tab for deals on games and apps

Google Play has just introduced a new Offers feature that helps users discover deals on games and apps.

The company says a section like “Offers for apps you might like” will help users find deals that are relevant to them. Google is partnering with developers of some of the top apps and games on Google Play to add new, fresh deals every day.

“Offers are a win-win. We get an additional touchpoint with people to share information about a valuable promotion or update, and people can easily redeem the offer by opening the Strava app from the Offers tab.” says Allison Boyd of Strava.

Here are some of the deals users can expect from the new tab.

• Sales on games and in-game items: find limited-time deals on magic orbs, tokens, and more.
• Rewards and bundled offers: see what apps are offering you free delivery, free rides, and other rewards.
• Discounts on movies and books: find the latest sales on movies and books to rent or buy.
• Try something new: browse apps that are offering 30 days free, and other extended trials at no cost.

The rollout of the feature is underway and will be available to users starting with the United States, India and Indonesia in the next few weeks followed by more countries later in the year.