Google Shopping's AI try-on feature now available in the Philippines » YugaTech

Google has launched its AI-powered Try On feature, allowing users to upload a photo and virtually see how clothing, shoes, bags, and accessories may look on them.

The feature is available through Google Search, Google Shopping, and Google Images. Users can select a supported product, tap the “Try it on” button, and upload a full-body photo to generate a virtual preview.

Google said the tool uses a custom AI image-generation model designed to simulate how clothing fits and drapes on different body types and poses. The system also accounts for details such as folds, stretching, layering, and shadows.

The feature supports a range of apparel and accessories, with color options appearing when available for a product.

Users can save or share the generated images after the virtual fitting process.

The launch is part of Google’s broader AI rollout following several announcements made during Google I/O 2026, including new Gemini features and AI-powered search tools.