Netflix has announced that it will launch a new feature called “add a home” that lets users share their accounts with other households for a fee.
Chengyi Long, Director of Product Innovation at Netflix, said in a post that today’s widespread account sharing between households undermines the company’s long-term ability to invest in and improve its service.
“We value our members and recognize that they have many entertainment choices. So we’re working hard to make great TV shows and films, and to be as thoughtful as possible about how we charge for use across multiple homes,” Long said.
According to Bloomberg, Netflix said that more than 100 million households are using accounts paid for by other people.
The “add a home” feature will launch in Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras, and will work like this:
• One home per account: Each Netflix account – whatever your plan – will include one home where you can enjoy Netflix on any of your devices.
• Buy additional homes: To use your Netflix account in additional homes, we will ask you to pay an extra [219 Pesos per month per home in Argentina / USD 2.99 per month per home in the Dominican Republic / USD 2.99 per month per home in Honduras / USD 2.99 per month per home in El Salvador / USD 2.99 per month per home in Guatemala]. Members on the Basic plan can add one extra home, Standard up to two extra, and Premium up to three extra.
• Travel included: You can watch while outside the home on your tablet, laptop or mobile.
• New manage homes feature: You will soon be able to control where your account is being used – and remove homes at any time – from your account settings page.
Netflix said that it will be notifying members in Argentina, the Dominican Republic, Honduras, El Salvador, and Guatemala by email and on Netflix once the feature is rolled out.