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Home » Nokia 808 PureView bags TIPA Imaging Innovation Award

Nokia 808 PureView bags TIPA Imaging Innovation Award

Not even on sale yet, the 808 is already making a name for itself in the mobile industry with its humongous sensor and its 41MP resolution. Since it was announced back in January at the Mobile World Congress (MWC) many questions have been raised regarding the phone’s camera. Even after bagging the MWC’s Best New Mobile Handset, skeptics and their doubts were still not laid to rest.

In a recent event held at Cape Town South Africa, the handset, or should I say the technology behind it, was awarded the highly-coveted Best Imaging Innovation by the Technical Image Press Association (TIPA). Nokia PureView Technology, according to the TIPA’s spokesperson, won the prestigious award because it addressed the main downfall of camera phones which is the quality of the images when in zoom. This is how he and the rest of the organization felt about the Nokia PureView 808:

“In the 808 PureView incarnation we appreciated the extra-large sensor – by camera phone standards (1/1.2 inch) – with the huge 41MP resolution and the ingenious way this resolution is exploited (by oversampling) to supply lossless zooming. In this way Nokia has overcome one of the main drawbacks of camera phones, i.e. unsatisfactory performance with zoom.”

This prestigious award not only solidifies the smartphone’s place as the phone to beat in terms of its camera, it will also allow the phone to walk tall with the blue TIPA logo which can only be carried around by imaging products worthy of winning the recognition. Sure there will always be skeptics, especially those who thinks that besides its camera, the phone is relatively useless because of the fact that it runs on Symbian OS. But passionate Nokia-Symbian users think that it’s not going to be a deal-breaker as they’d rather have the upcoming flagship device run on Symbian than Windows Phone. What’s your take on this?

Ronnie Bulaong
Ronnie Bulaong
This article was written by Ronnie Bulaong, a special features contributor and correspondent for YugaTech. Follow him on Twitter @turonbulaong.
  1. Good luck Nokia.

  2. Camera lang mapagmamalaki ng phone na yan. In everything else, obsolete na.

  3. Kawawang Symbian. Napagiwanan na ng Android and iOS and malapit na maglaho.

  4. gs.statcounter.com/#mobile_os-ww-monthly-201103-201203-bar

  5. gs.statcounter . com / #mobile_os-ww-monthly-201103-201203-bar

  6. gs . statcounter . com / #mobile_os-ww-monthly-201103-201203

    Symbian is still king.

  7. symbian is still the best…..

  8. well like what the article said, it’s not the phone itself (nor the OS on the phone) but the technology behind the cameras power to take a zoomed object.

    Well good for Nokia, but I hope they could cope up using this technology to their flagship phone, hopefuly they could regain their glory.

    <-Motorola User here

  9. skeptics will always be skeptics and fanboys will always be fanboys, halata naman bakit kayo nagaaway..kasi di nyo mabili lahat yan.. magaral muna kayo ng mabuti sa college di yun pakikipagaway sa net ang inaatupag noobs.

    thought of the day

    “Nakasmart phone ka nga, eh yung gumagamit walang alam kung di magpost ng magnun sa facebook at mag temple run..:)”

    react na!

  10. This is a worthy replacement for my Symbian device, which I currently use as a primary phone with a backup Android device. December 2012. When this phone is priced at par with Canon S100 + Nokia 701, then that will be the day. ;-)

  11. Nokia said “Be ready to see things in PureView.” So iFan and FAndroid be ready to see images in really great detail, captured using a device with what you say an obsolete OS but that is running a technology that is straight from the future of Imaging Technology.

    And you have to see it to believe it.

    Strict reminder:
    Please do not use the Camera of the Nokia 808 PureView if you still plan to use the camera of iPhones or Androids. In the coming weeks, you’ll now why. ^_^

  12. i’d rather buy DSLR camera with the same price of N808 then use nokia 3310… “nokia care” customer service… they really don’t care… they just dump my 18months phone…

  13. Agreed.

    Good opinion.

    My opinion on my needs :

    I have an HP TX-1325AU laptop, but sometimes I forget to bring it along or find it cumbersome for some business trips. So I bring along my Nokia Symbian S60V3FP1 device Nokia N82-00 with the 3.5″ AV cable and the Nokia SU-8W Bluetooth keyboard.

    I hook it up on the hotel’s LCD TV, and using the hotel WiFi or my data plan, I fire up the browser and conduct business using eBuddy for my chat client.

    I also use the built in Quick Office suite to view and edit documents before I email it out.

    After doing internet banking on my device, I capture screenshots of the transaction reference page, then send it out as MMS to my suppliers to confirm payment.

    I also send out the files through Bluetooth for archive purposes on my other devices.

    At night, the Xenon flash on my device really helps to capture low light photos so I can give a clear picture of documents and scenery.

    All these, on a 5 year old, year 2007 device, a humble non touch screen phone Nokia N82-00.

    Yesterday, I went to Nokia Store in the mall. Test drive the Nokia 701 Symbian Belle device.

    Although much is to be desired, lacking Xenon flash and autofocus, the experience was, at the very least, refreshing! Compared to my old device and some other devices from other brands and manufacturers, I was really surprised at the ease of use and usability of Symbian Belle. Connecting my 3 year old Nokia SU-8W was a cinch, with no additional software to download nor install (unlike the Nokia N82-00, which requires a sis file).

    So, with this, I expect the Nokia 808 to be a really fun device, having sampled and blown away by its lower spec’d brother, the Nokia 701.

    So, my needs are

    A good camera, excellent I/O in ONE device, to sample:

    1.) NFC;
    2.) HDMI;
    3.) 3.5″ output jack with AV out;
    4.) DLNA through WIFI a/b/g/n;
    5.) At least one (1) noise cancelling microphone;
    6.) Beyond run-of-the-mill speakers, after all Nokia has Dolby HD;
    7.) Bluetooth 3.0 with A2DP;
    8.) FM transmitter & receiver;
    9.) Excellent AMOLED 4″ screen;
    10.) micro USB 2.0 chargeable port that supports USB On-The-Go (plug in any USB device, and the device will read/write/recognize it, e.g., USB flash drives).
    11.) Xenon flash that is around 2x brighter than the ones in Nokia N8;
    12.) LED video light for capturing video in low light or in total darkness.
    13.) Offline GPS;
    14.) WiFi Direct;
    15.) Customize-able Wallpaper;
    16.) Offline Voice Command and Recognition;

    and finally…

    17.) A “SMARTPHONE” that doesn’t go duhhh when it is offline.

    And yes, I do use all of these features, and more.

    To each his own.

  14. my needs are

    A good camera, excellent I/O in ONE device, to sample:

    1.) NFC;
    2.) HDMI;
    3.) 3.5″ output jack with AV out;
    4.) DLNA through WIFI a/b/g/n;
    5.) At least one (1) noise cancelling microphone;
    6.) Beyond run-of-the-mill speakers, after all Nokia has Dolby HD;
    7.) Bluetooth 3.0 with A2DP;
    8.) FM transmitter & receiver;
    9.) Excellent AMOLED 4″ screen;
    10.) micro USB 2.0 chargeable port that supports USB On-The-Go (plug in any USB device, and the device will read/write/recognize it, e.g., USB flash drives).
    11.) Xenon flash that is around 2x brighter than the ones in Nokia N8;
    12.) LED video light for capturing video in low light or in total darkness.
    13.) Offline GPS;
    14.) WiFi Direct;
    15.) Customize-able Wallpaper;
    16.) Offline Voice Command and Recognition;

    and finally…

    17.) A “SMARTPHONE” that doesn’t go duhhh when it is offline.

    And yes, I do use all of these features, and more.

    To each his own.

  15. Agreed.

    Good opinion.

    My opinion on my needs :

    I have an HP TX-1325AU laptop, but sometimes I forget to bring it along or find it cumbersome for some business trips. So I bring along my Nokia Symbian S60V3FP1 device Nokia N82-00 with the 3.5? AV cable and the Nokia SU-8W Bluetooth keyboard.

    I hook it up on the hotel’s LCD TV, and using the hotel WiFi or my data plan, I fire up the browser and conduct business using eBuddy for my chat client.

    I also use the built in Quick Office suite to view and edit documents before I email it out.

    After doing internet banking on my device, I capture screenshots of the transaction reference page, then send it out as MMS to my suppliers to confirm payment.

    I also send out the files through Bluetooth for archive purposes on my other devices.

    At night, the Xenon flash on my device really helps to capture low light photos so I can give a clear picture of documents and scenery.

    All these, on a 5 year old, year 2007 device, a humble non touch screen phone Nokia N82-00.

    Yesterday, I went to Nokia Store in the mall. Test drive the Nokia 701 Symbian Belle device.

    Although much is to be desired, lacking Xenon flash and autofocus, the experience was, at the very least, refreshing! Compared to my old device and some other devices from other brands and manufacturers, I was really surprised at the ease of use and usability of Symbian Belle. Connecting my 3 year old Nokia SU-8W was a cinch, with no additional software to download nor install (unlike the Nokia N82-00, which requires a sis file).

    So, with this, I expect the Nokia 808 to be a really fun device, having sampled and blown away by its lower spec’d brother, the Nokia 701.

  16. there’s no point in compairing symbian with android and iphones… merong sariling functions ang nokia na mas user friendly and convenient sa user..kanya kanyang taste lng yan.. lahat ng mobile phone merong downfalls..generally speaking, android is a damn battery eater compared to symbian.. u cant rely on it if u are a heavy user.. iphone also sucks..no mass storage mode.. u nid to install itunes muna.. bluetooth is completely useless. it cannot recognize phones other that its kind…the worst part? no external memory card slot.. the truth is, sa apps lng nkklamang,ang android at apple…and perhaps sa presyo na rin.. pag mahal ang unit mo, astig at in ka… nothing more, nothing less.. anothr very interesting and nice thing about symbian os: easy to hack and modified…
    cheers and peace!

  17. Your means of describing the whole thing in
    this article is really good, all be capable of easily be aware of it, Thanks a
    lot.

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