Nokia 808 PureView bags TIPA Imaging Innovation Award
Not even on sale yet, the Nokia PureView 808 is already making a name for itself in the mobile industry with its humongous sensor and its 41MP resolution. Since it was announced back in January at the Mobile World Congress (MWC) many questions have been raised regarding the phone’s camera. Even after bagging the MWC’s Best New Mobile Handset, skeptics and their doubts were still not laid to rest.
In a recent event held at Cape Town South Africa, the handset, or should I say the technology behind it, was awarded the highly-coveted Best Imaging Innovation by the Technical Image Press Association (TIPA). Nokia PureView Technology, according to the TIPA’s spokesperson, won the prestigious award because it addressed the main downfall of camera phones which is the quality of the images when in zoom. This is how he and the rest of the organization felt about the Nokia PureView 808:
â€œIn the 808 PureView incarnation we appreciated the extra-large sensor â€“ by camera phone standards (1/1.2 inch) â€“ with the huge 41MP resolution and the ingenious way this resolution is exploited (by oversampling) to supply lossless zooming. In this way Nokia has overcome one of the main drawbacks of camera phones, i.e. unsatisfactory performance with zoom.â€
This prestigious award not only solidifies the smartphone’s place as the phone to beat in terms of its camera, it will also allow the phone to walk tall with the blue TIPA logo which can only be carried around by imaging products worthy of winning the recognition. Sure there will always be skeptics, especially those who thinks that besides its camera, the phone is relatively useless because of the fact that it runs on Symbian OS. But passionate Nokia-Symbian users think that it’s not going to be a deal-breaker as theyâ€™d rather have the upcoming flagship device run on Symbian than Windows Phone. What’s your take on this?