Big Crunch Digital Pte. Limited (Big Crunch Digital) has announced that it is developing mobile games for Wil To Play, a soon-to-be-launched mobile game for Android under the Perya Perya gaming platform.
According to Big Crunch, the Wil to Play app draws inspiration from the TV Show hosted by Willie Revillame. What sets it from other games is its tight integration with the TV game show counterpart and the ability to win real-world prizes like gadgets, food items, and more. Since there are still limits to the sizes of local events and gatherings in the Philippines, Wil To Play will act as the first game show that allows its online fans to win prizes even without being in the TV studio.
Jackie Chua, Managing Director for Big Crunch Digital, notes that the company has always aimed to develop a highly disruptive mass-market mobile entertainment offering for southeast Asia. The Philippines is the right market for this new game launch because it is expected to increase in average revenue per user (ARPU) at USD 33.69.
“With Wil to Play and other currently-developing mobile gaming platforms, we’ve achieved distribution to more than 10 million users within the 2021 calendar year alone. We expect those numbers to increase exponentially in the coming years,” he said.
Wil to Play is set to have its open beta release in June 2021.