Amazon to enter SEA, will launch in Singapore
After alleged plans last year to expand its presence in Asia, Amazon seems to be ready to launch in Singapore as early as this week, according to a report from TechCrunch.
The Singapore launch will see Amazon Prime and Prime Now fast delivery in addition to Amazon’s regular service. Pricing has not been announced, and there has been no official statement from Amazon so far.
The Southeast Asian market has been dominated by Alibaba since its purchase of Lazada in 2016. This launch could potentially lead to Amazon entering the Philippine market later on, with Singapore as the main hub. We will just have to wait and find out.