Amazon plans SEA launch via Singapore hub

Amazon plans SEA launch via Singapore hub

As part of its expansion and making its presence known in Asia, American retail giant Amazon is allegedly planning to launch in Singapore early next year.


Sources close to the company told TechCrunch that Amazon has already started to make a move by acquiring assets and hiring people in time for its planned launch during the first quarter of 2017. It’s been reported that the initial introduction will offer selected services in Singapore but Amazon is yet to release a formal statement regarding this.


When this plan pushes through, the company will be one step closer to offering local services in Southeast Asia and further widening the reach to potential consumers (about 600+ million of us).

This could mean that Amazon will enter Philippines later on with Singapore acting as the main hub just like how the Apple PH Online Store currently has SG.  It would be interesting to wait and find out how this would turn out. Stay tuned.



Kevin Bruce Francisco is the Senior Editor and Video Producer for YugaTech. He's a Digital Filmmaking graduate who's always either daydreaming of traveling or actually going places on his bike. Follow him on Twitter for more tech updates @kevincofrancis.

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9 Responses

  1. GPU’s / Cyber monday deals?! ohhhhh weeeee

  2. Easy E says:

    Good competition vs Lazada. Hope that the goods they sell in the US will also be available here in SEA.

  3. someone says:

    hopefully amazon comes to the ph so lazada will improve their service or be completely overtaken and shut down

  4. and hopefully, and must have a COD (cash on delivery) payment option lol or something like an installment with 0% when you use a creditcard just like in lazada but they only offer on a BDO card holder.

  5. paulrenzo says:

    My one and only concern: ph customs

  6. Yan says:

    That’s good! But a local hub doesn’t necessarily mean amazon US products would reach here, remember it’s a marketplace and merchants apply to sell in their platform. Anyway, even if their merchants are going to be the same as lazada (local plus some SEA importers), that’s good too cos amazon has better infra and customer service. Can’t wait. Hopefully this isn’t like the Ikea promise that’s been rumored for years! XD

  7. PJ says:

    Amazon will also set up shop in Australia. Two options to choose from!

  8. PJ says:

    Amazon is about to ‘destroy the retail environment’ in Australia, report says via @mashable

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