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Search Engine Ranking Factors

Aileen was telling me and Marc that her old and widely linked personal blog had a PR3 while her newer less linked work blog had a PR4. I tried explaining that it’s not the volume of links but the quality and (topical) relevance. Marc counters that relevance may not be part of the algorithmic factor in determining Page Rank. He had some real-life examples to show it. I have mine that proves the contrary.

Anyway, thanks to Eric Salas for emailing me this link from SEOMoz (didn’t have much time to check my feeds):


Top 10 Positive Factors

1. Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Link
4. Link Popularity within the Site’s Internal Link Structure
5. Age of Site
6. Topical Relevance of Inbound Links to Site
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10. Rate of New Inbound Links to Site

The survey represents the collective wisdom of 37 leaders in the world of organic search engine optimization. You can read details and the comments here.

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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16 Responses

  1. Chino Yray says:

    hey. thanks for the information.

  2. kates says:

    Wait a minute. Shouldn’t it be the other way around? Being with Google, she must have a tad more inside info of how those things work.

  3. jhay says:

    Yup, that’s what makes me wonder. It’s Aileen of Google Philippines right? So she should have known more about it or she could’ve asked her fellow Google employees about it. Just wondering…

    Anyways, the whole thing still seems complication for the non-SEO person.

  4. yuga says:

    Aileen is an internet marketing consultant, not a search engineer. ;)

  5. Noemi says:

    age of site is perhaps a critical factor. In less than 6 months, most of my new blogs are PR 5 when linked with those old domains. It’s my own theory. I don’t understand the SEO factors.

  6. Miguel says:

    Nobody knows the real factors, except the Google Search Engineers. The secret formula is locked up in the Googleplex.

  7. Benj Arriola says:

    I still believe in the quality of links than quantity.

    And I do not even seriously look at PR.

    Although I still want high PR on my blogs where I earn from selling links. And I still consider it as one of the factors in buying links.

    But I do not pay much attention to it when doing SEO for my own SEO clients. I just look at the rankings pa din.

    Although to stick with the question in topic…

    Yes, I do believe quality links help in PR, but useless links from everywhere in very large volume also help in PR as well. And this is based on experience, and what I have been hearing from others. But how it really works, well gaya ng sabi ni Migs, only Google knows. :D

  8. Chino says:

    kung google or kung sino man ang nakaka-alam kung ano tlga…

    base from experience, ang mananalo or magkaka-advantage jan eh.. ung taong pursigido na kumita or maging popular.. or kung ano man goal nya. haha

    kaya.. thanks ulit sa tip. :D

  9. talksmart says:

    Just wondering guys..Has anyone of you ever experienced a decrease in PR?

  10. SELaplana says:

    nalilito na rin ako tungkol dito. hindi ko alam pano pataasin ang PR ng blog ko. :-)

  11. GUrbi says:

    I strongly agree with you Yuga… Those factors are really essential for you to have a high PR and it really works in my blog. By the way, I still believe that Search Engines are unpredictable.

  12. garryb says:

    Hi, I am just new about blogging and adsense thing.

    I just like browsing Alexa and found out YUGA’s website. Saludo ako sa iyo Yuga ang taas mo sa Alexa.

    Hopefully, I can get some of your secrets as you share it here. Now I am starting to learn about SEO and PR.

    Thanks YUGA.

  13. Jocuri says:

    What about the rest of ranking factors? What procent are important for that?

  14. This post is priceless, I deeply liked it, I’m going to be back for much more!

  15. JerrickYeoh says:

    37 leaders world organic SEO is really different.
    I just know that age of the site still able to rank in top 5. Links and Keyword still ply the important parts of SEO. Top 10 Positive Factors, it seem simple but never be that simple when do..

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