#myphone rio

With the Android One program coming in, is MyPhone still banking too much on the Rio and its spun-off devices to keep itself afloat? There is no denying that the Rio is MyPhone's prized possession, and maybe the company's bread and butter as well. Arguably one of the most popular budget smartphones in the market today, the Rio has been known to be a device of personality and power when it was first launched. The Rio is one of the local smartphones that pushed better internal configurations and offered more character with an assortment of back cover colors at a sub-Php5k price. With the Rio's success came a lot of sacrifices. This prompted MyPhone to release more smartphones that bear the Rio moniker to compensate and hope for more sales. The Rio now is now the company's largest product line with ten devices to choose from. MyPhone came in late with everything in the Android One wars -- its direct conversion pricing scheme, the date of nationwide release, and the phone's internal storage are inferior when we compare it to how Cherry Mobile handled its strategy for the One. Read more in our articles including "Is MyPhone investing too much on the Rio series?" and "For the Budget Conscious: Smartphones under Php5k".