#nikon

Nikon Corporation has recently announced their acquisition of RED.com, LLC. In a recent press release, Nikon unveiled an agreement to acquire 100% of RED’s outstanding membership interests. RED is slated to become a wholly-owned subsidiary of Nikon, which has notably won an Academy Award for its contributions to the film industry. With Nikon and RED at an agreement, the combined expertise in product development, color science, and optical technologies is promising. Nikon is set to leverage this acquisition to expand the growing professional digital cinema camera market. This is a developing story, and we'll be sure to let readers know for any further news concerning Nikon's acquisition. The Japanese camera maker Nikon is planning to stop making SLR cameras in favor of mirrorless camera models which will go head to head with smartphone cameras as reported by Nikkei. Nikon is a known brand for more than 60 years because of their SLR cameras. Read more in our articles including "Nikon acquires RED digital cinema camera manufacturers" and "Nikon reportedly shifting toward mirrorless camera and stop producing SLR cameras".