Samsung has had the Galaxy line of smartphones for years now. Although Samsung typically leads in annual smartphone shipments, Apple dominates the premium market. That is why Samsung might be considering a new branding scheme for its Android smartphones in addition to the Galaxy brand. In theory, by bringing in a new premium brand, it could give Samsung a much-needed boost to make its premium smartphones more enticing for consumers. Read more in our articles including "Samsung is considering a new brand name for its premium smartphones –report" and "Samsung i900 Omnia Philippine Price".
Samsung has had the Galaxy line of smartphones for years now. The name encompasses every…
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Sep 25, 2008Samsung has had the Galaxy line of smartphones for years now. Although Samsung typically leads in annual smartphone shipments, Apple dominates the premium market.
That is why Samsung might be considering a new branding scheme for its Android smartphones in addition to the Galaxy brand. In theory, by bringing in a new premium brand, it could give Samsung a much-needed boost to make its premium smartphones more enticing for consumers.
Our coverage of Samsung smartphone strategy includes: "Samsung is considering a new brand name for its premium smartphones –report"; "Samsung i900 Omnia Philippine Price"; "Samsung Innov8 i8510 confirmed". Each article provides unique insights and information.