Spotify Mixes

Spotify introduces the new Spotify Mixes, featuring personalized playlists inspired by the platform's Daily Mix. The music streaming platform now introduces the Spotify Mixes with three new mix categories: artist mix, genre mix, and decade mix. As per Spotify, these mixes are based on the users' choice of music while offering a new opportunity for discovery.  “There isn’t just one Spotify experience. There are actually more like 345 million different Spotify experiences—one for each listener. Every day, half a trillion events—whether they are searches, listens, likes, or countless other actions—take place on Spotify, powering and guiding our machine learning system. This gives us the ability to drive discovery in a way that audio has never seen before,” said Spotify’s Chief R&D Officer, Gustav Soderstrom. According to Spotify, these are rooted in familiarity, meaning users won’t only hear their favorite artists but also favorite songs from those artists. Read more in our articles including "Spotify intros new mixes for personalized playlists" and "Spotify will use AI to translate podcasts into your language".