sulit olx

It is no secret how Sulit became the Philippine's internet superstar since its inception in 2006. That's why it's a huge surprise how a giant could just suddenly give up all its brand equity to become the lesser-known OLX Philippines. Before Sulit, there was Buy&Sell Philippines, the company behind the free classified ads magazine. It was husband and wife RJ David that proved the internet is a level playing field, starting Sulit from scratch and a meager budget of Php2,400. The growth of Sulit was the envy of the owners of the Buy&Sell magazine that they tried, in vain, to regain the crown. Singapore Press Holdings (SPH) was also interested in Sulit and made an offer. (Disclosure: The author was one of those who attempted to broker an investment deal, but it was too late since Sulit had agreed to the terms of Naspers). Naspers bought 51% of Sulit for an undisclosed sum (see story here). Read more in our articles including "How the mighty Sulit became OLX PH" and "Sulit is now OLX Philippines".