#TikTok Stories

TikTok has confirmed pilot-testing for its new storytelling feature, TikTok Stories. “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience[…] Currently we’re experimenting with ways to give creators additional formats to bring their creative ideas to life for the TikTok Community,” said the TikTok spokesperson. Prior to the confirmation, a recent tweet by Matt Navarra showed a screenshot of the beta-version of TikTok stories. pic.twitter.com/PIUpKMhj0k — Matt Navarra (@MattNavarra) August 4, 2021 TikTok’s stories work the same way as other social media stories; wherein they disappear after 24 hours and comments can be left by other users. Facebook Stories, which is now being used by 150 million people a day, has started testing 5-15 second video ads in the US, Mexico, and Brazil. The company's take on the stories format is now the world's 4th most popular, trailing behind Snapchat, Instagram Stories, and WhatsApp Status. “Ads in stories have added a lot of value for businesses on Instagram, and we believe we can do the same on Facebook,” Facebook product manager Zoheb Hajiyani said in a statement. Instagram recently rolled out an update to their mobile app allowing users to post media content taken more than 24 hours ago to their Instagram stories. Read more in our articles including "TikTok confirms pilot-testing of new Stories feature" and "Facebook Stories to get ads".