twitter ad revenue

Elon Musk has revealed that Twitter's cash flow still remains negative ever since he bought it last 2022, this is due to the fact that it has roughly seen a 50% drop in ad revenue along with a "heavy debt load". According to Reuters, after laying off thousands of its employees, Twitter had reduced its non-debt expenditures to USD 1.5 billion from its projected USD 4.5 billion in 2023. Twitter is also faced with nearly USD 1.5 billion in annual interest payments as a result of the USD 44 billion deal that had it transition back to a private company. Twitter has started paying their verified subscribers a portion of the ad revenue from ads in the replies of their posts. To be eligible to be a paid creator on Twitter, the user must be subscribe to Twitter Blue and have more than 5 million tweet impressions for the last three months each. Twitter owner Elon Musk has stated that the first round of payouts is a total of USD 5 million. Journalist Brian Krassenstein has revealed that Twitter has paid him USD 24,305. [embed]https://twitter.com/krassenstein/status/1679550723174834201[/embed] Twitter does not grant all their eligible Twitter Blue creators this paycheck. Read more in our articles including "Elon Musk reveals that Twitter remains cash flow negative as ad revenue drops 50%" and "Twitter pays verified users shared ad revenue".