Haier Philippines and Abenson have joined forces to introduce a game-changing Mini LED TV, an easy way to boost your home entertainment. The launch event, held at Abenson’s Quezon Avenue flagship store, was all about “Where Color Meets Innovation”, a fitting theme for a TV that makes every scene pop.
Instead of a plain product reveal, Haier made it an experience. Hosts Aiyana Perlas and Noel Blanco kept things fun, while Haier’s Senior Marketing Manager Angeli Patricio reminded everyone that this isn’t just another TV, it’s a smarter way to live. She explained that True Color Pro tech, mini LED backlight, and built-in AI work together to give you sharper colors, deeper blacks, and hands-free control.
Abenson’s Marketing Head, Apple Ma, added that the partnership is all about helping families upgrade their viewing at home. “It’s about changing how we watch and interact with what’s on screen,” she said.
The big moment came when Haier Philippines CEO Xuhong Yan and Abenson’s Joy De Leon flipped the switch on the new TV, revealing crisp 4K HDR images, cinema-style Dolby Vision visuals, and Dolby Atmos sound. Haier’s product manager, Jayden, then walked guests through key features: Game Mode Pro for smooth, lag-free gaming; voice commands powered by AI; and an interface that learns your habits.
Special guests like OPM rocker Chito Miranda, gaming creator Cherizawa, and lifestyle influencer Shanaia Gomez shared how the Mini LED TV fits into their lives, whether jamming to music, diving into games, or just streaming shows in style.
Tech expert Peter from GizGuide also weighed in, praising the TV’s mini LED panels, Dolby upgrades, and smart home links, calling it “a digital hub for your living room.”
Attendees enjoyed live violin music, raffle prizes, and hands-on demos. Media got exclusive time with Haier execs for questions and interviews.
In closing, Mr. Yan said this launch is only the start, Haier plans to keep rolling out smart, value-packed tech for Filipino homes. The new Mini LED TV is now on sale at all Abenson stores and online, ready to deliver brighter colors, smarter features, and a sleek look made for modern living.
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