Isn’t it cumbersome when a web page wants you to install a certain app just to use or continue in their website? That won’t be the case with the new feature of Android.

Google’s operating system will soon have Android Instant Apps. From its name, it allows to instantly use an app without getting through the process of installing on your phone and let it stay there unused. For the users, it will ease their tasks of installing one-time used apps, but for developers to support this feature, it will take some updating to make the app modular. It’s somehow similar to the Instant Articles of Facebook, but more complicated for devs.
For now, Google is working with BuzzFeed, B&H Photo, Medium, Hotel Tonight, Zumper, and Disney to kickstart the project. Soon, it will gradually expand to more developers and more apps. Good news is, this feature is compatible even with devices still running Jelly Bean.

If a site requires me to install an app to visit their site, then no thanks, i will never visit that site again. They just want me to install their app so that they can data mine me, to hell with that.